Best Content Marketing Tools right now

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done.

Here’s the truth – to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier.

At this point, I believe you must already know the full potential of content marketing and how it can impact your business.

Here are some of the Best Content Marketing Tools

In this post, I reviewed 5 best content marketing tools to help you with your content marketing tasks. Here in the list, you will find some of the best email marketing tools, landing page tools, scheduling tools, outreach tools, keyword research tools, and many more.

Absolutely, you wouldn’t be needing all the tools written here. But an average content marketer combines 5 to 7 content marketing tools depending on their task.

Not to waste a bunch of your time, lets get started with the best content marketing tools in the market; there’s a lot to cover.

1. HubSpot

Hubspot is an all-in-one solution for marketing automation, sales, and customer experience ( CRM ). Founded in 2006, Hubspot has been regarded as the best inbound marketing tool for content marketers.

Referring to its tools as hubs, Hubspot offers free CRM hub, sales hub, CMS hub, marketing hub, and Services hub.

Each of the hubs is a tools and features offered by Hubspot software.

Notably, the forever free Hubspot CRM allows you to manage your customers at no extra cost to you.

The free CRM includes a reporting dashboard, company insights, deal tracking, pipeline management, email tracking and notifications, prospect tracking, meeting scheduling, and live chat.

The CMS is the most recent addition to the tool. Hubspot CMS is a content management system with a drag and drop interface, contact attribution reporting, adaptive testing, and SEO recommendation.

1. SharpSpring

Another amazing content marketing tool you might need is SharpSpring. Founded in 1998 and one of the old marketing tools, SharpSpring has grown to become a strong alternative for its competitor, Hubspot.

Rather than being just an email tool, SharpSpring is a full suite marketing automation tool; that allows you to monitor your different marketing campaigns and also track what’s working.

The ability to track what’s bringing results in your marketing campaign is the foundation of SharpSpring according to its founder, Rick Carlson.

Among many features, SharpSpring allows you to send out emails, build landing pages with a library of templates, create forms, design your emails, lead nurturing, automation, lead scoring, and many more. SharpSpring offers different solutions for small businesses, agencies, and enterprises.

Notably, SharpSpring offers flexible pricing plans for different categories of businesses. They offer services for small businesses, agencies, and enterprises.

SharpSpring offers a month to month flexible billing that’s flexible enough to get started easily. The month-month pricing removes the word “commitment” from the pricing, and allows you to stop using the software anytime.

For the small business package, SharpSpring offers three different pricing plans which include the basic plan that costs $550 per month supporting not more than 1500 contacts to reach out to, the second plan that supports 10,000 contacts costs $850 per month, and finally the premium plan that costs $1250 per month offering support for up to 20,000 words.

1. SEMRush

SemRush is your go-to SEO tool for keyword research and backlinks research. It is undoubtedly one of the best content marketing tools for researching content.

Best known for their keyword research tool, SemRush provides a detailed analysis of keywords with their difficulty score, monthly search volume, related keywords, and sites already ranking for the keyword.

SemRush earns the medal for being one of the best keyword research tools to use; with different filtering options available.

An important filtering feature for better and accurate research is the country filter. SemRush allows you to narrow your keyword research to a country.

When narrowing your keyword research, SemRush provides unique, different and accurate results.

To content marketers, the ability to carry out keyword research and know what your audience is search for is a plus.

The user base of SemRush includes bloggers and content marketers as the majority.

Beyond keyword research, SEMRUsh is an all in one marketing tool for content, SEO, advertising, and social media marketing.

Needless to say, SemRush offers a backlink research tool that enables you to carry out deep research of the sites linking to your site alongside their domain authority, spam score, links gained and date, and links lost plus date.

However, SemRush allows you to run a project website that SemRush analyzes every month to give you a report on SEO performance and drawbacks.

You also get SEO site audits that enable you see if there are issues with your website that prevents it from ranking high on search engines. Some plans targeted at SEO agencies offer white label site audits.

Excellent. The cost?

SemRush presently has three standard recurring subscription plans; pro, guru, and business plan.

The pro plan costs $99.95, the standard plan costs $199.95, and the Business plan costs $399.95 per month.

And for agencies or companies in need of a custom plan, SemRush has this available as an enterprise plan.

1. GetResponse

GetResponse is an all-in-one solution for email marketing and definitely not your regular email marketing software. It does more than manage your email list, it provides a webinar solution to host webinars.

Founded in 1998, GetResponse is regarded as one of the oldest and best email marketing service providers in the industry. GetResponse has a library of email templates to help you get started with engaging your subscribers.

The tagging and segmentation tool allows you to slice and dice your list based on their interest in order to send highly targeted emails to your subscribers. GetResponse autoresponders automatically send your subscribers emails based on a trigger. The trigger could be anything from replying to your emails, buying your product, and many more.

GetResponse also houses a library of landing page templates that lets you build a landing page to collect emails from your audience. The landing page templates are advanced enough to help you include attractive offers like videos and webinars on the page.

However, where GetResponse beats the competition is its webinar hosting platform. Rare to see email marketing tools that allow you to host webinars, GetResponse does.

For eCommerce marketing, GetResponse offers abandoned carts, payment processors, automation, store, reporting, and integrations.

The abandoned carts remind customers of all abandoned carts when they’re about to leave your store. The payment processor unlocks different payment gateway for integration on your eCommerce store.

Finally, the pricing plan. GetResponse offers four different pricing plans which are; basic, plus, professional, and enterprise plans. The basic plan starts from $15 per month offering email marketing, autoresponders, and many more features.

The plus plan starts from $49 per month offering all in the basic plan plus contact scoring and tagging, 5 sales funnels, automation builder, and webinar funnels.

And at $99 per month, the professional plan offers all in the Plus plan together with unlimited automation builder, paid webinars, and on-demand webinars.

Finally, the enterprise plan offers all in the professional plan together with transactional emails, account managers, and dedicated IP addresses.

1. ClickFunnels

Clickfunnels is one of the best content marketing tools and is targeted at building highly effective sales funnels. It is one of the best funnel builders available in the market. Founded in 2014, Clickfunnels was created to help you build a website and a sales funnel to boost your product sales.

The founder, Rusell Brandson, is one of the greatest content marketers with amazing results and has been the reason behind the smart increase in the sales and growth of ClickFunnels. And the achievements made in the six (6) years in the industry, is enough reason to use ClickFunnels.

Still, Wondering what ClickFunnels can do for your business?

To start with, as a content marketer you definitely need a sales funnel to help you target your audience and boost conversion rate. And that’s exactly what ClickFunnels solves for you.

ClickFunnels has amazing features to help you build an effective sales funnel without having to start from scratch. There are templates and beautiful designs for your product website. Moreover, ClickFunnels isn’t lacking in blogging. Websites built by Clickfunnels are well optimized for Google ranking.

Offering different solutions to convert your customers, ClickFunnels offers a one-click upsell feature that allows you to increase your customer value by adding additional products to the cart for customers.

Their membership areas let you create amazing membership pages that host your premium content or subscription content. Definitely you can sell a membership program on a one-time fee or a subscription fee.

Other conspicuous features that you can find in the ClickFunnels dashboard are sales funnel builder, affiliate center, autoresponders, follow-up funnels, and many others.

Where ClickFunnels beat their competition is their tutorials and courses for entrepreneurs and marketers. As a matter of fact, their free and paid courses are next to nothing.

Needless to say, ClickFunnels seems to have a steep pricing, but if you know what you are doing, you will get good value for money. The founder Rusell Brandson has put together this free 3-day summit that provides a 30-day action plan to help you succeed with your marketing.

ClickFunnels pricing starts at $97 per month for the basic plan, $297 per month for the platinum plan, and $1497 for the collection plan, which is the most expensive plan they offer.

The last word for ClickFunnels is that it’s one of the best assistants for content marketers to build effective sales funnels. Obviously, ClickFunnels is quite expensive, but you will get value for your money.