It's not everyday that the opening of a rather small supermarket on the outskirts of a small fenland town makes national news but this is what happened this week in Cambridgeshire. For #marketfriday initiated by @dswigle
Of course there is a lot more to the story but how long have you got?
One minute skinny. The store is owned by Tesco. One of the biggest retailers in Britain and this store is a complete re-branding exercise. Note the store logo is in red, white and blue. The same colour as the Union 'Jack' (British flag)
The idea is to try to compete with two 'German' low cost food retailers. Aldi and Lidl that have been eating into Tesco's market share in the last 10+ years by following a very simple formula.
Stack it high and sell it cheap
The shop has been open just one day and the shelves emptied out fast.
The queue for the checkout is long. Both can indicate one or two options.
Either they under-stocked and understaffed the store on purpose to give the appearance of high volume trade or shoppers actually cleared the place out.
Queuing is not fun
This store opening has certainly got me thinking.
Have a nice weekend