Lyoness operates an international, cross-sectoral shopping community, from which members and merchants presumably benefit through cashback discounts and customer loyalty, respectively. Lyoness announced that starting July 2014, all network marketing activities are to be bundled under the new brand "Lyconet".

The Lyoness shopping community currently has (as of July 2016) an estimated seven million members around the globe, who receive discounts while shopping at 80,000 Lyoness (2017) partners with over 300,000 points of acceptance. Through the discounts systems, members receive direct discounts of 1-5% in the form of cash back on every purchase made at a Lyoness partner. Depending on the country, the sum of the obtained discounts needs to be 5 or 10 euros or higher in order for it to be transferred to the bank account of the Lyoness member.

Cashback and Shopping Points
Cashback and Shopping Points are Member Benefits that are generated when purchasing at a Lyoness Loyalty Merchant. The benefits are depending on the merchant's conditions. Shopping Points can be used for Shopping Point Deals, which could be described as vouchers. Lyoness will transfer the earned Cashback to the bank account registered by the Member.

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