You won't like me if nobody likes me.

Say the truth since its just both of us here..
How easy was it for you to follow CR7 on Instagram..
Or Falz or Lasisi Elenu.. Or Maraji.. Or Genevieve.. Or Joel Osteen.. Or Gary Vee.

C'mon! I bet you didn't think it twice. You followed the moment you found the page. And why wouldn't you?
CR7 has 136 million followers.. More people than most countries.
Falz has 3.3 million followers.. More people than a lot of states in Nigeria.
The list goes on.

Its easy for you to reckon that these millions of people cannot be wrong. Its easy for you to tap the "follow" button.

I currently have less than 1,500 followers.. You will go through my posts and check out a lot of factors before you click the "follow" button.. And that's even unlikely.. But then, you would click the "follow" button with lesser scrutiny if I had 900k followers.

It doesn't make you evil. I do same too. Its just how we are.. Not wanting to be isolated. Not wanting to be odds.. Naturally wanting to like who other people like. Don't give me that self righteous look. You know its true.

As much as you can, colour your social media pages with posts of feedback from customers.. Customers talking about your product with videos.. And just random posts, talking about customers.
People feel safer doing business with you that way.. Knowing they are not alone.

People like people who other people like.
People buy from people who other people buy from.

People do not like to be isolated.

You get the gist?