Kellogg's to redesign 'racist' cereal box after online row
Kellogg's is due to redesign one of their cereal boxes after a racism row erupted on social media.
The box is covered in white corn pops going about their daily business - with the exception of a brown corn pop, which is a cleaner.
Most of the characters are taking part in more enjoyable pursuits; they shop, skateboard, play arcade games and take selfies.
Science fiction and fantasy writer Saladin Ahmed was shocked to discover the 'racist' drawing while having breakfast with his son.
hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism. pic.twitter.com/Nh7M7IFawW
— Saladin Ahmed (@saladinahmed) October 24, 2017
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” he asked Kellogg’s on Twitter.
Acknowledging it seemed like a minor complaint, he wrote: "Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same.."
Kellogg's replied, saying they would change the design.
The company wrote: "Kellogg is committed to diversity & inclusion. We did not intend to offend — we apologize. The artwork is updated & will be in stores soon".
Mr Ahmed replied: "Genuinely appreciate the rapid response".
Nice post you need to keep up this good work. You should check out this service they are really great
Congratulations @naresh9632! You have received a personal award!
Click on the badge to view your Board of Honor.
Do not miss the last post from @steemitboard:
Congratulations @naresh9632! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Do not miss the last post from @steemitboard:
Vote for @Steemitboard as a witness to get one more award and increased upvotes!