I am Elizabeth Powell, Steemit, Inc.’s Managing Director. I have met many of you at TokenFest Boston, SteemFest 3 and various other Steem Meetups, but obviously with today’s big announcement, the time has come to formally introduce myself.
As some know, I have been Head of Communications & Advocacy since May 2018. During that time, I built a strong communications team that was really starting to make major improvements in how we communicated to the world. We updated steemit.com and Steem brand guidelines, re-launched steem.com (yes, more improvements coming!), developed a social media/PR/events program, and just overall increased our comms efforts and visibility. Our goal during that time was to better differentiate Steemit, Inc., steemit.com and Steem. We were heavily focused on promoting app development on Steem, as well as attract more entrepreneurs, exchanges, etc. Add to the mix some new product R&D, the livestream, and that gets you pretty caught up on what we were doing behind the scenes.
Some very tough decisions were made after Thanksgiving as the company needed to realign its business goals. That included very little to no communications for several weeks as next steps were being determined. Ned and the Board developed a new roadmap, we presented internally and immediately got to work on cost-cutting initiatives and building an advertising program for steemit.com.
So what is my role?
We recently published our updated Mission, Vision and Values (https://steemit.com/about.html), as well as its roadmap focusing on increasing ad revenues, protecting STEEM assets’ value and cost reductions. My job is to execute the roadmap.
In the coming weeks you can expect more communication from me and the team. From more blog posts to joining in the various Discord channels to keep the community informed of our progress. I am working alongside Ned, the Board of Directors and 12 amazing team members and am confident in our future success.
Who is @EliPowell? (ee-lie)
I grew up in the heart of Texas, in fact, have lived within a 90 mile radius of where I was born, attended college and built my 20+ year career. After graduating from Texas A&M University with a degree in journalism, I began my marketing and advertising journey in Austin, when it was a laid-back college town. The majority of my career has been working at advertising agencies in account management, to most recently leading new business teams. Over the years I have touched many categories, including: retail, healthcare, technology, performing arts, education, oil and gas, and many non-profits. My ability to learn new industries and products is what led me to Steemit, Inc. Intrigued by cryptocurrency, mixed with being at the right place at the right time, I joined the company to successfully position and promote adoption of steemit.com and the Steem blockchain. What motivates me? Building and nurturing a strong, honest team, creating success and fostering a community that share the same values.
I look forward to the future of Steemit and getting to know more of this amazing community. Thank you for reading and for your continued support!