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RE: Copywriting Magic for Steemit: "How To" Post Titles
I don't know man.
Honestly I would disagree these are benefits. What you describe feels much more like features to me.
I personally prefer the FAB formula.
Feature, Advantage, Benefit.
Such as transforming your "Increase your email open rate by 203%" into "Increase your email open rates by 203% using this still unknown technology to leave no money on the table".
- Increasing open rates is a feature. A middle-point between the action and desired outcome.
- Still unknown technology is an advantage - nobody else has this.
- Leaving no money on the table is the benefit of having the feature (i.e. outcome).
Same with "Improve your health with this 5 minute exercise". That's a feature. Exercise improves health. The benefit might be "so that you can last longer in bed", for example. Or "so that your heart doesn't just give up when you hit 50".
Thoughts?
Well, you can, but it'll just make the title too long. Useful for paragraphs or long-form writings, but as our attention span is always in short supply, I learned that shorter and punchiers headlines and contents work better.
I guess there's a format designed for different peeps on the bell curve.
I tend to follow Don Miller's advice from his 5minutemarketingmakeover.com. If it takes a prospects twice as long to read and comprehend something, then it's gonna half the chances of them actually doing something about it.
I think that's largely the reason why the largest hype publications (Agora Financial, Boardroom, etc) don't use "How To" headlines.
Have you seen the recent X Marks The Spot promotion? It's pure gold.
No, I don't think I have. Got a link to it?
https://pro.dentresearch.com/p/BNBCREEK/EBNBU174/Full
Enjoy.
BTW if you remove the /Full part, you can watch the VSL. I always prefer text, personally.