The history of music artists; The case of System of a Down!

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System of a Down (also known as SoaD or simply System) is an Armenian-American heavy metal band formed in Glendale, California, in 1994. It currently consists of members Serj Tankian (lead vocals, keyboards), Daron Malakian (guitar, vocals), Shavo Odadjian (bass, backing vocals), and John Dolmayan (drums), who replaced original drummer Andy Khachaturian in 1997.

You find all kinds of building brand images of different bands in several books in the United States, in Canada and in whatever country that is trying to make marketing as big as it can be. And marketing philosophy is easy! It is just to get satisfaction, and to use the marketing strategies as products, price, promotion and place to achieve that satisfaction, and sometimes we are happy, and sometimes we are not. Being a seller and a marketer is meeting all the kinds of reactions that are possible in the markets, and we are talking and writing with humans, and we should convince these humans to buy the product, and we should tell him or her why we should buy this! What is the point of the existence of this product? And sometimes products are included with brands, and sometimes they have not any brand, and the brand building processes can be different from place to place, and people are also equipped with different education and research efforts, and we should use our talents and knowledges to frame the reality as we want, just as sellers and as buyers. And there is much research dwelling with marketing and international marketing, and much of these efforts are to understand cultures and religions, and what these things are doing with the people.

We can be up or down in life from the one day to the next day, and we have a body system, and all details in the body are important to take care of. The body is a sensitive machine and system for all people, and we are saying some variants to the media channels, and we are writing some variants to the media channels, and there should be a point of being the best of everyone to any time, and all the works we can do, are dependent on our own personality, and what we are thinking and feeling about different things, and there is plenty research to make pleasure within, and we should be engaged with everything in the literature. And if there is not enough literature, we make extensions in the literature to new areas.

You find System of a Down in several music platforms on the Internet, the net between us, and the music could be played and listened to, and we find this music on YouTube, YouTube Music, Spotify and Deezer. And we find some popular songs from this band in: «Chop Suey!», «Toxicity» and «B.Y.O.B». And music pieces are either perceived as strange or they are normal, and the better quality time we can have in life with enjoying the music, the better is the life perceived as we are perceiving it. We also find several albums of them, and these are: «Toxicity», «Hypnotize», «Mezmerize» and «System of a Down».

There are also some known music pieces as music videos on the Internet, and they are: «Chop Suey!», «Toxicity» and «Genocidal Humanoidz». And the music they are playing and making performances and concerts on is famous, and they are using light and movements on the stages at home and abroad. System of a Down has been nominated for four Grammy Awards and their song "B.Y.O.B." won a Grammy Award for Best Hard Rock Performance in 2006. And they have also won several international prizes of some kinds, and these are: MTV Europe Music Award, The Echo Music Prize and the Kerrang! Award.

How did System of a Down get this national and international attention, and what were their core philosophy to reach the markets? System Of A Down have reached a huge landmark with their 'Chop Suey! ' music video reaching one billion views. 'Chop Suey! ' was the breakthrough lead single from the band's best-selling second album, 'Toxicity' (2001).

And again some music as it was asked to be included! :)

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Sverre Larsen

Kristiansand, Norway

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