Analysis Report: [14,494 Reach, 60 Click, 2 New User and 3 Dormant Filling Form] - After 3 Days Running $14.46 Steemit Ads Campaign in Instagram for 7 Days | 10% to @steem.amal
Quick Link:
Prelude
Previously I had made a promotion on Instagram with regular posts without ads, Steemit Campaign On Instagram, but only got 659 impressions, 552 reach, 6 interaction, where this result is only half of my usual views post. And today I continue with an advertising campaign to get maximum results for only 7 days with a total cost:
IDR 210,000 ($ 14.46)
Promotion Content
The content I created for the campaign is the same content as the previous campaign but I changed the language to Bahasa because I will be running this ad in Indonesia.
Promotional content consists of 3 photo slides containing persuasive sentences to invite designers to join Steemit. Here are the results:
In the Campaign post I add caption that included:
- Steemit registration link https://signup.steemit.com, as the main objective of this campaign
- Link form, to find out the recap of applicants who want to get prizes
- Link Discord Steem SEA, as a place to accommodate new users
Campaign Setup
.
Audience | |
---|---|
Potential People Reach | 5,000,000 People reached |
Countries | Indonesia |
Region | Malang, Yogyakarta, Bandung |
Gender | Male, Female |
Age | 13-65 |
Interest | graphic design, writing, professional writing, freelance writing jobs, photography, cryptocurrency, bitcoin, ethereum |
I also created a google form for new users who registered on steemit because they saw this ad. And will give 1 steem prizes to them so that I can record new users properly.
Result
Report Day 3
After the campaign I submitted yesterday, it took about ± 6 hours for the ad to be approved then I let the ad run for 23 hours. After that I took a screenshot of the View Insights Promotion, and here are some information that we can see after 3 day of running the ad.
This Insight view doesn't display complete information as it appears in Facebook Ads, but its okay I will display all information related to this campaign as much as possible.
Understanding about Promotions Insight
Promotion clicks: The number of clicks on links shared in campaign
Follows:The number of accounts that starting following me
Impressions: The number of times the post was on screen
People reached: The number of who saw the post
Resume:
Visit Website | People Reached | Amount Spent |
---|---|---|
60 | 14,494 | IDR 94,092 |
Audience Data : Gender
Man | 77% |
---|---|
Woman | 23% |
Audience Data : Age Range
Age | 13-17 | 18-24 | 25-34 | 35-44 | 45-54 | 55+ |
---|---|---|---|---|---|---|
Total | 65% | 21% | 9% | 2% | 1% | 2% |
Audience Data : Top Locations
Yogyakarta | West Java | East Java |
---|---|---|
43% | 34% | 23% |
Analysis Report
The total costs incurred while your ad is running is IDR 94,092 (45%) of the total costs that we will incur. And the number of people visiting the website is 60 clicks, and profile visits are 42. Then we get 57 likes, 2 comments and 26 bookmarks.
Overall, to date the campaign has reached 17,361 impressions and 14,494 people reach. And also 1 person follows my Instagram account.
Based on the data above, I can analyze that some of the advertisements that are broadcast are dominated by children under 17 years old who are located in Yogyakarta Province. This means that my interest in the world of writing, like what I set when advertising settings, is quite influential on children of that age. Because at that age they are still in school.
But I haven't got the registration information on google form as a record of my recap. Maybe the information was not conveyed because the caption was less informative and less targeted. I've tried to improve the caption on the post so that the information is more targeted, and we'll see the results tomorrow. Hopefully there will be changes and the results will be quite better.
And after I changed the google form recap link in the ad post, and helped spread it on the Instagram snapgram status, it turned out that the results were quite significant, I got 2 new users and 3 dormant.
There I asked them to include a paper leaflet as proof of their account creation.
That's all the information about the result Day 2 Report Steemit Campaign on Instagram that I can provide today. Than I will update continuously how it is progressing. I hope this information can be useful for all of us, especially to the @steemitblog Development Team and also for Promotor #PromoSteem Team. Thank you so much.
Table of Content:
- Introduction Post: Running $14.46 Steemit Ads Campaign for 7 Days [44.000 Estimated Reach]
- Report Day 1: 4,579 Reach, 28 Click
- Report Day 2: 10,739 Reach, 33 Click
Thanks to @steemcurator01, @stephenkendal, @dobartim, @kevinwong,
and anyone for supporting me
10% of post payout goes to @steem.amal & @promosteem.com
Lets talk About Me, About Me 2
Shared on Twitter
Akhirnya saya join di sini, tapi masih bingung dan gak ngerti apa" :( #helpme
I see how fast steem promo on social media works. Thanks for this report @naufal