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RE: Gridcoin Joint Marketing Initiative 2018
I think a Facebook ad campaign would be a smart idea. If I'm not mistaken, Facebook ads can target users based on their demographics and interests. For instance, I get a lot of crypto-related sponsored posts in my news feed, simply because my Facebook info indicates I'm likely to be interested in crypto-related stuff.
This has significant potential for Gridcoin: not only could we target people interested in crypto, but also those interested in BOINC and other science coins.
I know someone who ran a Facebook ad campaign for his small business. If people like this idea, I can ask him what it might involve to run a campaign for Gridcoin.
Cost estimation from Facebook: $ 1 860 for the next 364 days*. Estimated 8-33 likes per day. @Vortac, @Dutch, assuming a 60% bounce rate of new likes to website and a further 60% who just browse the site, this gives a guesstimate range of 466 - 1921 new users. Cost per new user: $0.97- $4.00. Opinions?
*estimation. Subject to exchange rate changes.
I predict higher bounce rates for Facebook people, above 80% most likely. Still, I would support spending $100 on such a campaign to obtain some test results and then we can discuss how to proceed and is it worth it.
Sorry, just saw these comments. Thanks @geebell for doing the initial bit of research! @vortac right, why not at least give it a test run?
A Facebook marketing campaign would probably be enhanced by ramping up the content posted on the Gridcoin Facebook page. However, this means someone would have to do all the work of content creation. If a test run met with a high level of success and we want to continue marketing on Facebook, maybe we could look into this.