If I understand right, I think @semipermeable is right. When a male is looking for female companionship (generalized) he tends to look for an appealing 'look' aka: hotness. He feels it reflects directly on their capabilities to have other men immediately see the quality of woman who is attracted to them. The way men want to appear to other men is tough/strong, maybe not physically, sometimes mentally (clever, highly intelligent, or wily will do).

When a woman looks for male companionship she tends to look more for the ability to provide, 'male hotness' is not unimportant, but it is gravy. The ability to provide may include things like appreciation of their opinions/qualities/intelligence, affirmation of their status, or physical safety. The way women want to look for other women is generally more capable of being popular, and capable of attracting and making lasting connections with a larger group (sometimes only consisting of males). Before the connections can be made one must be able to attract attention from those around which can be done most easily by being daring in appearance and speech.

My interpretation only!