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RE: CTP V2.0 Case Study #2 -- Getting Real With A Fresh Set of Eyes
Thanks for the comments. The 1 credit was an error on my part and should have been 10. I must have missed entered it when I was making adjustments for Mastery, one of the problems with doing too many things at one time.
We can disagree on the theme. I still like it as it represents a retro look for the advertising of 50+ years ago but that contacting people one-on-one via "mail" is still effective. The theme stays.
On your third point, you only sent out 1 mailing to 127 recipients, that counts as one mail not 127. And, by your numbers you got a 3% Click Thru Rate (CTR) which is slightly higher than industry average.
I can agree with you about the theme, that is a matter of a difference of opinion. The way you explain it makes sense.
Is there a minimum number of mails to send in order to get credit in mastery? The reason I ask is because I did not get credit for the 1 mailing I did do.
Also maybe you could change the "To complete this task you must send 25 emails at RealTimeAdz" to something more clear. Maybe to "To complete this task you must do 25 emailings at RealTimeAdz". The way this is written I should have already achieved the first 3 check marks for this section. The progress bar also reinforces the idea that it is for each email sent "0/25 Emails Sent"
I will forward your comments to Blain. I don't get the option of choosing the wording or changing the wording on Mastery, that is something done by CTP.