RE: CTP V2.0 Case Study #2 -- Getting Real With A Fresh Set of Eyes
I joined Real Time Adz right after the mastery was posted. I was very exited about there being a mailer introduced to CTP. But as a marketer who uses mailers every single day I was soon disappointed.
1st the graphics. You are advertising "Real Time Adz" with cartoon characters. Seems less than real.
2nd I wanted to get going on the Mastery but there are no emails to read. So far I have only been able to read 32 emails. Part of the problem may be that you only give out 1 mail credit per email read, this is wayyyyyyy below industry standard. Most mailers will give you at least 10 mail credits or more per email for free members and much higher for upgraded members. Many mailers need no credits to mail if you are upgraded to the highest level.
3rd, I sent out an email to 127 members and received only 4 clicks but never got credit for the mailing in the CTP Mastery module.
At this time I don't think an OTO will do you much good. You need to build your base much bigger and get regular daily activity before you go down that road.
I hope you will find my comments helpful. I wanted to give you an honest evaluation of what me experience has been with your mailer. With an industry with thousands of competitors, with out better results your potential members will just move on to a more lucrative mailer.
Thanks for the comments. The 1 credit was an error on my part and should have been 10. I must have missed entered it when I was making adjustments for Mastery, one of the problems with doing too many things at one time.
We can disagree on the theme. I still like it as it represents a retro look for the advertising of 50+ years ago but that contacting people one-on-one via "mail" is still effective. The theme stays.
On your third point, you only sent out 1 mailing to 127 recipients, that counts as one mail not 127. And, by your numbers you got a 3% Click Thru Rate (CTR) which is slightly higher than industry average.
I can agree with you about the theme, that is a matter of a difference of opinion. The way you explain it makes sense.
Is there a minimum number of mails to send in order to get credit in mastery? The reason I ask is because I did not get credit for the 1 mailing I did do.
Also maybe you could change the "To complete this task you must send 25 emails at RealTimeAdz" to something more clear. Maybe to "To complete this task you must do 25 emailings at RealTimeAdz". The way this is written I should have already achieved the first 3 check marks for this section. The progress bar also reinforces the idea that it is for each email sent "0/25 Emails Sent"
I will forward your comments to Blain. I don't get the option of choosing the wording or changing the wording on Mastery, that is something done by CTP.