For this Case Study I am taking a Viral Mailer that has not only plateaued in growth but actually stalled in activity. If I am not doing the promotion then it is not getting promoted. The site in this Case Study is Real Time Adz and, to be very honest, has never received that much attention from me.
I have added Real Time Adz to Mastery Series as well as added Badges. I will also be using the End of Summer Badge Hunt and the Scavenger Hunt for the new promotions.
The Mastery Series has provided a slight increase in Membership so far but the engagement is not as much as I was hoping for to date. I am defining engagement as Members not only reading emails but sending them as well. While the new Members are reading emails only a few are actually sending email, and those few are not yet sending them as frequently as I had hoped. I will have to work on getting Member consistency in taking action.
In addition, I have chosen a different approach and wanted to get a fresh set of eyes on the site and its promotion and decided to use the CTP Owners Market Place to see if I can give it boost.
From the Market Place, I will use two services as a starter. The first is the Exclusive OTO Package.
It is described as "We will create a custom OTO page with a high performing sales video. The sales video will contain custom cartoon animations, music, and converting voice over work. This is for the professional program owner that wants their OTO and Login offers to stick out from the plain jane offers out there right now! This is designed to convert your customers!"
I have opted to create our own video because that is something we do in my business on a regular basis and I am comfortable with the quality of the product we produce.
The second service from the Owners Market Place is Custom Email Series.
It is described as "Nothing converts better than email! So let us write your attention grabbing email series today!
We will write a custom 5 part email series for your website or promotion. This is the perfect solution for professional program owners looking to promote their business or offer!"
I have received this email series and it is very well written and designed to sell. One thing I really like about it is that it is written in conversational style which is the way I write my own emails. Readers will believe the series is from me because it is like my own "voice".
In total, I have a initial outlay of about $700 for the services used in this Case Study.
I anticipate launching the OTO in the first part of September, therefore it is far too early to report any progress but I will update this Case Study as the OTO gets underway. About a dozen sales for the OTO will cover the initial outlay and there is no time limit on when we need to reach those 12 sales. This OTO will be ongoing for all new Members.