OPU: TAKING THE SKINCARE INDUSTRY TO ANOTHER LEVEL

The skincare industry is huge. It is a multi-billion dollar industry. This is linked to the demand for skin care products by the populace across ages, with the young adult in that majority that gives priority to the health of their skin.

In the skin care business, technology is not an alien to it. These companies have come up with several marketing techniques, leveraging on the technology at hand to sell their brand to the public. Notwithstanding, skin care services are also taking the same advantage of it to reach out to the public.
Unfortunately, with many skin care brands in the market and more that are likely to be introduced, the inability to solve the skin problems or meet the market demands still remains a challenge because of the existing structure.

CHALLENGES
The industry is centralized and very competitive and so the reason for different brands coming up with diverse techniques to stay in business.
The implication of this centralized industry is that that collection of data is not easy to come by, the integrity of these data is not usually guaranteed of which most of it has been altered because they are not secured.
For the end users, they see different products in the market and are unable to find something perfect for there skin or verify its quality and so remain confused.
For a consumer who finally finds a desired particular product, the issue of availability, most times come up. Some of these products are not produced in large quantities. So, they become rare after the first purchase.
Availability can be linked to altered or low statistics which is not good for the business and customers.
Furthermore, the skin specialists, who see this growing population of skincare enthusiasts are bereft of a platform to render their professional services and as such seem not have contributed as expected to the industry.
SOLUTION
For these skin care products and its services to capture the market as expected, there is a need to bring the industry and all participants, the consumers inclusive, to a common platform where they meet and interested.
INTRODUCING OPU

Opu is a maiden innovation in the cosmetics industry. Opu project is the first to introduce blockchain technology into the system with an objective to decentralize it. Opu is a marketplace for everything skin care.
As a decentralized system, it will transform the industry and ensure that every player benefits from it immensely.
Opu project intends to bring to the platform good quality products, authentic data from experts, enhances productivity and efficient service delivery to the industry.
When verified information is accessible, it will save time for the those in need of it.
On the other hand, consumers can have access to dermatologists or skincare experts who will provide a professional solution to any skin challenge experienced instead of consulting a biased opinion of non-professionals.
On the other hand, the integrity of data on the platform will be guaranteed and as well very secured from alterations which will be made available to interested parties at a fee.
To add, the system is a reward based and so, every activity carried out will be incentive with OPU token as well for all other transactions. The token is ERC20 compatible.
In summary, like other industries, blockchain technology has found its place in the skincare industry via the Opu project. With Opu project, efficiency and productivity will be increased to the benefit of all.
For more information visit
Website: https://ico.opu.ai
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Medium: https://medium.com/opu-labs
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