PATRON: shared economy services of sponsors, influencers and users through accuracy marketing powered by blockchain technology

in #cryptocurrency6 years ago (edited)

Market and leadership are human realities

The exchange of goods, ideas, services happens wherever human comunities come to meet and consequently the market has always existed as an omnipresent reality of our humanity. In this way, material needs of society are met; at the same time, which are overlapping social needs such as prestige and acceptance.
Within these processes, leadership is generated, which is capable of modeling behaviors and inducing new ones; this is how individuals who influence behavior are emerging.

Influencers enjoy a lot of prestige and followers because they embody attributes most appreciated by members of a community as well as many personal feactures and qualities that everybody and each one would like to possess.

Influencers and people on social media (SNS) toward a new era

The technological revolutions of recent centuries have shortened the distances and times in which interrelations and events occur and that's why we are accelerating the transition from the mechanical to the quantum era. Every individual with a device connected to the internet or interconnected to another ones is impelled into this new era of vertiginous and profound changes; in which interrelations, exchanges, economy from around the world communicate online.
Within social networking sites new social and economic ecosystems are being created, covering ever more growing areas of all human activities. In such ecosystems around 8 million of Influencers play a central role in the emergence of trends that are followed by millions of people. On this ongoing revolution in the human interrelationships the most important ones are approximately between 2 and 2.5 billion users of social media (SNS). This fact encourages companies to sponsor influencers to promote their corporate images, products and services; and that is how it is been arising a sharing economy of influencers.

PATRON's shared economy of influencers powered by its blockchain technology platform

All of the above is happening in the current centralized Social Networking Sites (SNS); however, the participants do not directly benefit from the value they produce to the owners of these social media (SNS) and their contents may be suppressed or censored.
On the contrary, blockchain technology makes it possible to carry out millions of peer to peer (P2P) or consumer to consumer (C2C) transactions without the intermediation of third parties or central authorities that certify or verify them. In addition, the information of each and every transaction is encrypted in blocks, once each block is validated its content and the entire chain remains unchanged.

PATRON seeks to apply the sharing economy principles to the social media networksintegrating influencers to its business core key and developing an acuracy marketing through influencers ranking in acordance with the type of content of their performance and the number of their followers. In this way, sponsors can select with more precision to whom will put up money for best suit their business model.

The core funtion of PATRON and its Business Model

Whithin Its whitepaper, page 12 PATRON defines itself as the platform for supporting the influencers’ market . And on that same page it also states that:

Influencers and SNS users around the world will be able to post, discover and book social media sharing economy information on the internet and mobile tablet. PATRON is a highly reliable marketing place of influencers’ sharing economy, where the influencer's SNS delivery frame are tokenized utilizing blockchain technology,

Core Function of PATRON

  • Sharing the influencer's SNS delivery frame at the spot. (Pay every time)
  • Share an Influencer exclusively for several months (Pay monthly).
  • Acquire favorite influencers and monopolize (annual contract)
  • In various cases as above it is possible to deploy various business on PATRON platform.

Business Model


PATRON's sharing economy business model is based on the emulation of previous successful experiences. They express it in the principle that requires that their achievements have 10% novelty and 90% success stories always advancing with caution since the precedent is a verified hypothesis without implying an excess of conservatism to leave the windows in the market with 10% novelty

The following principle by which they order: Make impossible, possible rather than cheap quick is established in accordance with the conviction that

The key to expanding the platform of the sharing economy is how to secure credibility in P2P (Peer to Peer) transactions. It is difficult for people to lend their property to someone unless trust between users is premised. It is easy to build credit if it is between friends, but once it is becomes strangers worldwide, It is essential to build a new credit infrastructure utilizing technology.
The PATRON team defines this company from a technological and economic perspective as a Social Media Share Ring Economy
What is expected is the use of block chain technology. By using a block chain mechanism that does not require the existence of a third party institution that guarantees credit such as state or central bank Between individuals, it becomes possible to build trust based on past history of each other and to conduct transactions. Using the block chain technology, we are trying to build a new contract mechanism between individuals participating in the sharing economy on PATRON platform.
.

Buy PATRON coins:

PATRON will issue an open source cryptocurrency called PATRON COIN (PAT )
PAT is a common currency within the service used for various PATRON services. PAT is built on the public Ethereum blockchain as an ERC20 token. Issuance of PAT PATRON will distribute 240 million PAT out of a total supply of 400 million in the ICO. The funds collected in the ICO will be used to build
services, app development, facility preparation, legal and audit systems, etc. 160 million PAT will be allocated to PATRON to be used strategically for the long-term development of PATRON with distribution to board members and advisors.
The introduction of smart contract technology eliminates brokerage commissions, The benefits also include increased income for influencers and lower fees for clients/ brands.

Buy PATRON Coins “PAT” with your cryptocurrency

Buy PATRON Coins “PAT” with your credit card

Listed market / Exchange

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Use-Case

James has given half of his life to fitness and medicinal plants advocating in his regular publications a healthy and natural life, within reach. He trumpets by example; without fanaticism, always cordial. He is diligent and never recommends anything without first thoroughly investigating risks and benefits; testing anything first with himself. He made his principle of life the recommendation of Hippocrates "Make your medicine your food and your food your medicine".
In addition, James uses social media (SNS: Social Networking Services) with expertise; balancing audios, images, videos, interviews, written content, excersice, music and dance, both in the city and in the countryside; that explains that nowday he has hundreds of thousands of followers around the world. James is also interested in cryptocurrency and followed closely the Japan Blockchain Conference 2018 june in Tokyo; a few months ago, he was contacted by a South American company that exported adaptogens, food supplements and medicinal plants packaged with strict adherence to the international standards established for such goods. Such company is convinced that James social media followers are potential customers of its products.
PATRON will allow this company to develop a precision marketing. Because there are followers more interested in the health care through nutraceuticals and medicinal plants, as a result of the influencer message, and the other segment is involved in food supplements and adaptogens for sports activity. On the other hand, James, having secured a good income, can devote more time to prepare content on adaptogens, food supplements, nutraceuticals and medicinal plants specific to each country or region; which his followers will thank him.

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