It depends on the people's vision and purpose with the money they invest. There are diferent aproaches:

• going high risk high reward in ICOs ( 100-200$ / each ICO ) after you're doing good analysis of the ICOs - I know people who are in crypto and just invest in ICOs and they re doing quite well
• going for altcoins which lesser risk and lesser reward than ICOs but still can be profitable. Hunting down projects that are already on the markets but didn't launch their projects yet like Nebulas or didn't hit any well known exchange
• as @louisthomas said giving most of the income on the top - stable titans like Bitcoin or Ethereum but this is questionable

Louis, don't you think Ethereum is more stable and can have high chances of flipping bitcoin and claiming #1 for the first time? I would really want to know your opinion. Btw, nice short, on point video!