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Just Publish. :) The 0x is silent. :P

But fair point, it's not an ideal choice for a name.

Being a coder, it almost looks like ‘publish hex’ as 0x is often used to denote a hexadecimal number value in code.

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Oh, that makes sense now that you said it! But not all of us a are proficient in coding, still a weird branding choice, I think.

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