Malta Stock Exchange Partnering With Binance

Malta Stock Exchange has revealed that it is partnering with Binance to create the MSX FinTech Accelerator Programme.

As the names suggest the program is an accelerator program that will mainly focus on financial technology as well as blockchain projects.

This project aims to give startups the tools they need to be able to compete with other projects around the globe.

These includes accounting services as well as office space accommodations if need be.

Earlier this year Binance open shop in Malta citing low taxes and favorable regulatory environment as well as its access to the Euro due to its membership in the Eurozone.

It was also chosen to be its base of operations to unveil its Euro-cryptocurrency trading pairs.

IBM Utilizes Blockchain Technology To Track Advertising Fraud

Technology giant IBM through their business and tech consulting wing IBM iX has partnered with software supplier Mediaocean to launch a blockchain-powered tracker for digital media transactions as revealed in their tweet last June 19.

It was revealed that IBM seeks to “Clean-up” the media buying industry that is seen to be replete with fraud.

The tracker is said to address digital ad fraud by preventing payments from going to the wrong parties.

According to Babs Rangaiah, partner in global marketing at IBM iX, the blockchain pilot will help track the flow of money among media players and remove from the supply chain unnecessary middlemen.

This said platform will increase transparency in the industry and reduce the time and cost of media transactions.

This is not the first time IBM will be using blockchain in advertising industry, last April 18, IBM announced a pilot of a proof-of-concept (PoC) blockchain product remove intermediaries between advertisers, publishers providing better records of contracts and payments for publishers.

Crypto Donations For Freedom Of The Press Foundations Now Accepted

In a world where one can pay for tuition fees, lambos and space travel with cryptocurrencies one will not be surprise to see that other organization start accepting cryptocurrency as a form of currency.

The Freedom of the Press Foundation (FPF) is one of them as it starts to accept bitcoin, ethereum, bitcoin cash, litecoin and zcash.

FPF is an organization that supports journalist and whistleblowers as well as projects of free speech nonprofit.

Nonprofit such as SecureDrop that enables journalists to get messages and documents from sources anonymously.

The foundation use to accept cryptocurrencies before through a partnership with Stripe payment processor but has since dissolve the partnership as stripe found it increasingly difficult due to high fees and increase of transaction failure.

However the nonprofit will accept cryptocurrency donations directly from digital wallets.

High-Net-Worth-Individuals (HNWI) Are Interested With Cryptocurrencies

In a poll conducted by Capgemini, a leader in consulting, technology and outsourcing services based in France reveals that majority of millionaires are very or somewhat interested in holding cryptocurrencies as an investment and as a store of value.

The poll indicates that 55.9% of them consider investing in cryptocurrencies.

It was based on responses from more than 2600 HNWIs across 19 major wealth markets in North America, Latin America, Europe, Asia-Pacific.

The poll found that 29% of all participants has a high degree of interest and 26.9% are somewhat interested in investing in crypto.

It was also revealed that there is a negative correlation between the age of the participants and their interest in cryptocurrencies.

Most wealth management firms is yet to onboard the cryptocurrency investment train but the surging interest of younger millionaires may force wealth managers to at least develop and offer analysis on the topic in the coming months.

World’s Largest Brewer Is Using Ethereum To Track Ads

The brewing giant Anheuser-Busch InBev is piloting a blochchain-powered app that is said to shake up digital advertising supply chains.

It has launched its first ad campaigns through the Kiip mobile marketing app.

The decentralize application is using Ethereum blockchain to keep track of records and data. Its Main objective is to monitor and expand the reach of particular ad.

The pilot started two weeks ago featuring 5 of the most popular brands of the company such as: Budwieser, Bud Light, Mechlob, Ultra, Limeatrita and Estrellas.Kiip’s blockchain product was design to enhance transparency and tackle issues like mobile ad fraud. Impressions, engagement and price are encoded on the Ethereum blockchain and AB InBev can track ad activities every hour.

With this applications the campaign’s organizers spends less time in tracking the metrics while the ad buyers can pay only for the ads that meet their criteria

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