Taco Belluminati: Clever Or Foolish Marketing Tactic?
Taco Bell recently unveiled their new campaign to highlight their $1 menu.
The new approach has taken to incorporating the illuminati pyramid into their signature logo to inspire some new merchandise and help market the campaign. They are now selling Belluminati hats, t-shirts, pins, patches, candles, and hoodies. Limited quantities were made available and it looks like they've been selling out fast.
While some find the new campaign to be hilariously clever, others view it as downright disturbing.
After investigating customer perceptions about the value menu, Taco Bell reps found that many people viewed the menu as less-than-appealing. They assumed that perhaps the food wasn't going to be filling enough or not an exciting product because of the cheap value associated with it. Here they saw a chance to employ a marketing tactic to try and change things and that resulted in their Belluminati campaign. Rather than looking at the value menu as something with only cheap, and low-quality items, they want people to feel like they can endure a feast for only $1.
The marketing company behind the campaign was Deutsch and they're headquarters are in New York City.
The new campaign is clearly a detailed effort to tap into the subject matter of the online conspiracy crowd and who knows whether it's going to work out yet in their favor. They've already upset quite a few folks with the new commercial and a great deal have vowed that they will be boycotting the restaurant now because of the illuminati-theme to their new marketing strategy.
Despite many being angry over the Illuminati-theme, it's been seen as quite the achievement to join or acquire the merchandise etc, in the eyes of others. Some have said that it's the best commercial that they've seen in awhile.
Smart move or foolish?
The new items that they are planning to introduce will be items like a Mini Shredded Chicken Quesadilla, Spicy Tostada, $1 Stacker, and Beefy Fritos Burrito.