RE: Growth Hack: Exploiting LinkedIn's Network Effect for Maximum Reach
Awesome post @rossdcurrie! This is the content I’m looking for on steemit and I’m glad your page has given me such a great start.
I’m from the same city and have a lot of mutual friends with Swish Goswami, a strong advocate for the use of LinkedIn as a content driven social network, rather than simply the "recruitment spammer" hub that it used to be.
Although I definitely see it as a powerful tool and have for a long time considered putting up content, due to the basis of the site being resumes, I can’t help but to feel as though many of the posts put up there are exclusively out their to "boost their resume". In a way, LinkedIn content in my mind has given a new definition to be words "boost your resume".
I enjoy steemit because of the system of incentives and the transperecncy that ultimately create many genuine, rations occur on the site. I’m not sure I’m convinced LinkedIn has the same atmosphere.
What are your thoughts?
Depends what you're hoping to get out of the platform, I suppose.
My primary business is IT Security consulting, so my customers are IT professionals in mining and resource companies, private education (K-12 & university), state/local govt, and other enterprise/corporate organisations... so the market is right for me to create content that captures their attention.
I think anything B2B can easily flourish there, by writing about things that are relevant to your target market (which is usually going to be your connections + their connections).
I think b2c can also do well, but by focusing on the business aspects of your company. Eg, if you're selling a lunchbox that promotes healthy eating in kids, write a LinkedIn article about how you capitalised on a trend amongst parents, or the challenges of manufacturing. You'll still sell lunchboxes.
If you don't run a business, I'd use it to establish yourself as an expert in your field. It will help the company you work for, but also, as you say, be an enormous resume booster.
But yeah, start by creating content that's right for the platform.