Availing An Influencers'-Driven Sharing Economy

goz (34)in #blockchain • 6 years ago

Arguably, Sir Charles Babbage gifted this world its first landmark creation the computer: a means to arrest the shortcomings of our unreliable, traditional data compilation and break the communication barriers too. From this creation, the internet was borne and it would seem that that was the watershed for every other technological advancement that came afterwards.
Today, we have the blockchain; an public ledger that is generally accessible but immutable and has a broad spectrum of multi applications.
In recent times, attempts has been made to apply the technology for healthcare, gaming, finance and a few others but little attention is given to how it can be used in social media networking. Considering the level of impact that the media has on consumer behaviour for example, it would do a lot of good for emerging IT-oriented organisations to look inwards.

Fortunately, Patron is already working in this regard. The rest of this article bodies a review of patron.

What is Patron?

Patron is a blockchain-driven platform that provides supports influencers, all around the globe in the process creating a sharing economy. With Patron, monetisation becomes very easy for all users, which includes influencers,followers and audience.
Here, payments are made in PAT token. PAT token is an erc20 type and its the singular means of transacting on Patron.

Upon reaching an agreement with the influencer, the former and latter enter into a contract, which could come in either one of these forms:

Influencer Full-time Hire
One-time Branding and,
Followership buyback

Benefits of Patron

Cost Effective

Considering the fact that other good alternatives are largely ineffective and worse still, quite expensive, Patron could not have come at a better time than now.
Sponsors will undoubtedly stand to gain a lot especially in terms of cost. Every year, an average emerging organisation spends hundreds to millions of dollars on traditional advertising houses yet in the end there's hardly anything to show for it. Patron's novelty is indeed groundbreaking, as it will go a long way to reduce costs and still produce much better results.

Automation and Transparent Transactions

As Patron utilises blockchain technology, transparency and automation on the platform is simply inevitable. True to its character, blockchain facilitated transactions have unique timestamps and the address details is likewise publicly accessible but tamper-proof.

Content monetisation

Presently, many influencers still find it difficult to monetise their craft for fear of one thing or the other.
Patron however nullifies the burden. The structure on the platform inadvertently assigns monetary value to every influencer, thereby eliminating the problem.

Immutability

Applying blockchain technology into the architecture and core of the platform makes it much safer for users because of the following reason.
Notably, blockchain is an open-sourced chain of blocks, each with a different value and a fragment of the previous value. This makes it almost impossible to alter any input once made or too renege on a contract. The immutable property of blockchain makes Patron much safer and good for value transactions, without the fear of being defrauded.

Conclusion

Patron will change current conduct in the advertising industry drastically. As a matter of fact, it will be mutually beneficial for all if Patron sees the light of day.