VEXANIUM: The Tokenized & Decentralized Marketing Platform For Merchants & Consumers

Every business needs growth and expansion and this could be affected if there is no appropriate marketing strategy in place. Marketing plays a pivotal role in whatever business or venture one is doing and it entails getting the right message to a targeted audience. During the course of marketing and promoting a business, consumers are to be convinced why the services/products rendered by you or an organization is the best, quite unique and different from others. Marketing and promotional offers go hand in hand in order to attract customers or clients that will lead to better returns inasmuch as these promotional offers are to bring in more customers they are sometimes not redeemable. To show how important marketing is to a business, a company or business owner might have
a genuine product to sell or provides particular services in a professional manner but with no or poor publicity/marketing such an establishment or business will barely survive since no awareness to the people that needs them and this goes to show how valuable marketing and having promotion is. Marketing simply means a key and vital business process where information is passed onto the people in order to attract and convince them that your products or services are of value to them. Coupon and vouchers are part of the promotional marketing strategy that brings about more sales and at a faster pace which will have a positive effect on profit. As studies have clearly shown that customers can switch brands because of coupon and vouchers used as incentives to attract them. Thanks to the internet, many online transactions go on every second, people do online shopping through big online stores. There are existing problems militating against the old way of carrying out marketing and promotion as listed below;

Cost of promotion: Many businesses that use marketing and promotional sites to advertise their goods and services tend to be disadvantaged because, after promotional fees in addition to discount/coupon given out, it affects the overall profit.

Liquidity: As a way of attracting customers, large numbers of vouchers, coupons are produced by retailers and such are of no value to consumers in most cases because they never asked for them.

Redeeming gift cards or vouchers: In some cases, consumers find it difficult to redeem their coupons and this leads to frustration and some reasons for not ben able to redeem s either voucher has already been used or it has expired.

The blockchain limitation: The social media platforms such as Google and Facebook played vital role in promoting different projects during Initial Coin Offering(ICO) stages and several billion in USD were raised before the unfortunate review of Google and Facebook policies that led to banning of cryptocurrency related advertisement and this made ICOs channel their effort into marketing through airdrop campaigns where bounty hunters spread the news.

Introducing Vexanium

This is a decentralized online marketing platform that is leveraging on the blockchain technology to bring coupon and voucher system to the blockchain that will not be controlled by any central authority thereby taking away the charge incurred when advertising platforms are involved and on this platform, retailers and consumers will deal directly. One beauty of the blockchain is that data cannot be manipulated or altered. This will serve as a way of bringing retailers and customers on to the blockchain and this is a practical use case for the application of this immutable technology and it is cost effective.

The blockchain technology is the most discussed topic at the moment because it has a resounding major leap in recent years and it went very popular towards the last quarter of last year due to astronomical growth of bitcoin and some other altcoins. As we all know the blockchain technology gave birth to cryptocurrency and the buzz is much about this technology. It has helped in shaping different aspects of human lives ranging from medicine, aeronautics, financial technology, marketing and others too numerous to mention.

Vexanium Solutions ;

Decentralized Marketing & Airdrop Platform: Due to the decentralized nature of the blockchain where no one has full authority over the system, retailers and consumers will communicate directly with no third party or middleman thereby reducing cost and advertisements will be done unhindered cost-wise.

The Blockchain Dimension: Data cannot be altered on the blockchain. The blockchain as a decentralized distributed ledger record transactions efficiently and reliably. With the blockchain concept information on a coupon or voucher cannot b tampered immediately it is published on the network and this will build trust in the marketing industry.

Tokenization Economy: Vexanium tokens are encrypted and liquid in nature and the token will be the engine of the Vexanium ecosystem. Goods or services can be exchanged by the holders of the tokens. Vouchers, loyalty points, and coupons will be tradable between users on the platform. For stable operation, the VEXANIUM platform is planned to be built on the Achain protocol.

The VEXANIUM Token (VEX) will be used mainly as payment for the following purposes;
Merchants to pay for their Token Generation fees
Airdrop campaign service fees
Trading tokens: All tokens on the VEXANIUM platform will be paired with VEX
Trading fees: Holders will have 50% reduction in trading charges on the VEXANIUM exchange (VEXchange)

Conclusion: VEXANIUM is bringing a decentralized, trustworthy, secure and reliable marketing platform into the blockchain ecosystem and also businesses that have incorporated the blockchain technology will have the targeted market at their beck and call. This will be the new phase of marketing.

For more useful information, please check the links below;
Website: https://www.vexanium.com/
Whitepaper: https://www.vexanium.com/files/whitepaper-vexanium-english.pdf
Bounty thread: https://bitcointalk.org/index.php?topic=3313467.0

Author's bitcointalk username: mayukus4life
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1777715