Now, it is impossible to imagine our life without music, movies, TV shows. Every day, millions of requests from millions of users appear on the resources that provide us with this content.
For a long time, we put up with the essential shortcomings of media spaces:

-Media companies have a problem of stimulating interest in media content and other communication problems, in particular, optimizing the content-maker remuneration system. Services such as YouTube or Facebook take the lion’s share of profits.

-Advertising, which we have to watch before viewing a video or a clip … This advertising takes away the most valuable thing-our time. And the most valuable we give to media services for free.

-Another problem — the fragmentation of media sources. Different social resources provide users with recommendations based only on their own content database. Therefore, users of media resources have to find the desired content in different sources. This is inconvenient and also takes a lot of time.

Solution from the Current project

Current is a social multimedia blockchain-platform that allows authors to monetize their media content and allows users to decide what content they will share with others and how to reward favorites.
The platform seeks to integrate the solutions of various media platforms into one network and reduces the number of applications for multimedia playback. The idea is that by combining media networks and interacting with users, recommendations can be developed better than a separate network would do.
Users of Current can receive for streaming a reward in the form of platform tokens for what they are so used to doing: using the content of their favorite media networks, such as Spotify, YouTube, SoundCloud and others.

The goal of the platform -to create a global product in the market that will provide users with a complete set of recommendations, adapting to their interests. This goes against the traditional approach of media networks when the interests of users are stimulated to consume a certain content.

Benefits of Project

• Flexibility and interaction. The Current database is not limited to its own libraries as part of a separate development, unlike the services like Spotify, YouTube or Instagram. The platform can integrate libraries of various sources through the API interface. This provides flexibility, which seems an unaffordable luxury for traditional media networks.

• Accessibility and simple registration procedure. Current eliminates technical difficulties in the way of interaction with application software and implements simple interfaces of its products. Users don't need to have special knowledge to use all the functions of the platform: the use of wallets for cryptocurrency, tokenization and many others.

• A system of recommendations based on AI(artificial intelligence). Most of the existing services use algorithms based on the content filtering system to determine the interests of the audience. AI algorithms and neural networks are able to improve recommendations to users, independently analyzing relevant data.

How does the platform work?

The protocol consists of three main modules: platform, protocol, tokens. The process of interaction with users is as follows:

• The platform integrates content from various media sources into one flexible network, giving users a complete portfolio of preferences and interests.
• The protocol distributes awards for the time it takes to use content, streaming, showing and promoting.
  Developers, in turn, will be able to create plug-ins by integrating Current solutions into their development systems.
• Tokens simplify the processes of monetization, marketing and purchase of content, acting as the main computing mechanism within the platform.

The protocol implements the program of rewards in three stages:

• Checking the relevance of launching the reward program for the user.
• Calculation of the significance of the user on the basis of his actions.
• Calculation and distribution of remuneration between participants.

Current awards system. CRNC tokens.

The role of the CRNC token is to encourage users to improve the accuracy and quality of the recommendations and to ensure the growth of the Current ecosystem. Tokens are mined when users reproduce multimedia on the platform and are distributed among all participants of the system: content creators, users, curators and potential partners.

CRNC — ERC-20 standard tokens, based on the Ethereum blockchain system. Smart-contracts provide transparency of all operations with tokens and allow improving recommendations algorithms.

ICO Details

Thanks to its unique and promising idea, as well as the team’s cohesive work, the Current project was able to collect hardcap , which is 36 million dollars in minimum time!
But this didn’t stop the progress of the project, now the team distributes its tokens among users through Airdrop (free distribution of tokens) in order to attract a wide audience to the social media platform.

Conclusion

Current is a working product in the digital market, with an audience of more than 200,000 users. The platform will give advantages not only to users, delivering content with high accuracy of recommendations, but also to advertisers, providing access to a global and transparent platform where in one place they will be able to collect information about the trend movement and the actual interests of the audience.
Blockchain-technologies allow creating a new system of transparent accounting for estimating time, content and interests, provoking a network effect among users. The focus on market needs, the availability of innovations concentrated in one place and the flexible approach to allocating funds — this is what sets the Current platform and prepares a fertile ground for the expansion of the platform ecosystem.

More details can be found on the links below:

Official website: https://current.us/

Twitter: https://twitter.com/Current_CRNC

Facebook: https://www.facebook.com/CurrentCRNC/

Telegram: https://t.me/CurrentCRNC

Whitepaper: https://cdn.current.us/whitepaper.pdf

Bitcointalk: https://bitcointalk.org/index.php?topic=2829644.0