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Yes, I can answer your questions.

1.) Their product is a decentralized social network like Instagram. A 100% mobile application based on the STEEM Blockchain. So to simplify for the consumer. It will be an app you can download later this year from the App or play store.

2.) Depends on how you look at it.
The mentioned fees are transaction fees. A small amount goes into the company from my understanding. How it benefits the tokenholders? Well, not when you just watch at the fees. The XAP token will be a tradable token, it will have its own value which can increase and decrease in price. So same on Steemit, when the price goes up your StEEM is more worth. All of us here that the price will increase same hope will be for the XAP token.

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