Exploring and Creating an Online Equestrian Education Program

One of my long-time farrier clients has decided to go outside the norm of equestrian business models. Instead of standard horse boarding and training, her attention has shifted to exploring greater opportunities to help build better equestrians and at the same time she wants to increase the sustainability of her business.

This client's idea was to build an introductory online learning series that will be designed to teach new riders (often very young) how to begin with horses. Together, we are working on a series of very short lessons. These lessons will be available through a membership program along with other media to be available for these beginner equestrian members.

Filming a lesson on properly haltering a horse for beginners.

Some of the technical things we are working on:

Which web platform?

Envision Equine is currently using Wix. I am not really familiar with what Wix is capable of, so the question is: Will that work, or will we need to move to Wordpress to develop a membership based paywall for videos and other material?

Whether it is or not, I am suspecting that the long term benefits of switching to a private host with Wordpress installs is going to be a much better plan. My prediction is that upon researching the answer is that it is better to go through the hassles of migration now - before traffic starts coming and changes in development on the fly are desired.

Continuous building plan.

Early plans are to develop sustainable, continuous educational products for equestrians throughout the spectrum of skill levels. As with most hobby/ lifestyle activities, there really is no end to the amount and type of content that can be produced to help others and therefore create revenue. Details are forming as we continue on our relationship of creating.

Fees - percentage of revenue, per project or something else?

In the spirit of sustainability, we need to figure out a fee structure as it relates to Flying-Higher.com creating content and consulting/ managing web technologies ongoing with Envision Equine. So far, we have agreed to a straight fee per video as an exploratory activity. Before even finishing the first project of creating a series of videos for beginners through a membership program, we can see a future of more products.

With that in mind, we need to anticipate how the membership will work out in different ways and figure out what will work for both parties.

Do you have a media project idea? Whether you do or not, e-mail [email protected] now to discuss working on finding your audience and giving them what they want so you can succeed!