Selling On Amazon #2 | Seller Central VS Vendor Central VS Vendor Express

Hello fellow Steemians!

In the last post, we talked about Amazon's 3 main platforms.

1) Amazon Seller Central

2) Amazon Vendor Central

3) Amazon Vendor Express

Choosing which platform to start with can be a headache, so lets take a look at the Advantage and Disadvantage comparisons between the 3 platforms.

---

---

• Disbursements can be made within days as opposed to weeks, which frees up cash-flow for the business.

• Sellers have complete control over what they charge for products which allows them to maximize your profits.

• Sellers can take advantage of Amazon’s fulfillment services and logistics by using Fulfilment By Amazon (FBA).
  READ: WHAT IS FULFILLMENT BY AMAZON - FBA?

WATCH BELOW

• Sellers have complete control over inventory

• Sellers have some but NOT ALL access to customer data

• Sellers can carry out customer support services.

---

• Access to Amazon Pantry, Amazon Marketing Service and Amazon Display Advertising.

• Orders qualify for Prime Shipping.

• Sellers have better marketing opportunities as Amazon allows Sellers to create A+ content (This is an enhanced content page) that showcases the more information on the product with ability to add interactive product tours, videos etc

• Sellers can pay for access to the Amazon Vine product review network.

• Greater visibility which increases interest in products including business customers.

• Customizable Landing Pages

---

• There is NO CHARGE Storage & Handling

• Once an item sells, Sellers will start to receive bulk orders.

• Sellers can offer Direct Fulfillment (DROP SHIPPING).

---

• If products don't sell, this could affect FBA sellers investment.

• Competition & price wars can affect Sellers margins

• Higher overheads , stock maintenance, shipping & customer support.

---

• Early reserves the right to discount early payments.

• Vendors have No Access to customer data

• Random disbursements

• More frequent Chargebacks

• Amazon may revise listings which can affect sales.

• Once approved, Listing changes can take up to 48 hours before it goes live on Amazon.

• Amazon usually add a 50-60% mark-up which may not be great for wholesalers

---

• Sign up, may require sellers to send free samples

• Amazon buys large volume but pays less than other retailers

• Negotiating with Amazon is highly unsuccessful

• Sellers have no control over sales and/or customer experience.

---

Depending on what you'd want to accomplish as a merchant or vender will determine the kind of relationship you should build with Amazon. You can also run hybrid system with 2 separate accounts.

• If you're a wholesaler or producer , Vendor Central could help deal with your logistics.

• If you're more client oriented, and on the off chance that you have sufficient energy and assets to put into it, you're most likely happier as a Seller.

• Everything comes down to the what makes your business unique, your administrative experience, social aptitudes and the assets you have available to you.

---

If you enjoyed this post please upvote , resteem , comment & follow