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RE: Join Steemit and make boatloads of money or something else?
I completely agree with you. I've said it a few times in the past: Advertising Steemit as a money making platform "By doing the same thing you do on Facebook" is such a bad thing for the community. I'd love to get some serious bloggers in who do it to share quality content and have good talks, instead of these Facebookers who want a few quick bucks.
When its advertised that way they get frustrated when they do not become rich overnight and abandon it anyways. Its not a good long term way to maintain active users, sure you may get them to sign up but you wont keep them in any capacity. I try to focus on the key features that help Steemit stand on its own without the allure of riches.