Competition is a good thing for sure! I'm definitely interested to see which one(s) come out on top. Although it might be true not everything needs to be on a blockchain, I've recently seen quite a few times how artists that don't even do 'controversial' content have been duped by the big names like YouTube or Paypal or Instagram or eBay, unable to reach their content or even money (!) anymore due to an incomprehensible descision from 'the company'. So I'm definitely seeing more reasons to promote 'going blockchain' more and more and I hope to be able to dedicate some time towards informing artists about the possibilities Steem has for them.