I once had a teacher that used the exact same words: write what you are passionate about.

When I first started here on SteemIt, I wrote articles of which I thought people wanted to read those kinds of posts. Although I’ve always enjoyed writing, it became a chore.
It wasn’t until I hit rock bottom and posted a rant that I realized that I was enjoying writing it, for the first time in a long while.

Ever since that moment, I have my ups and downs. I’ve written posts straight from the heart. I just started writing without having an idea where it would lead me, and how the article would turn out. So refreshing :0)
But too often I’m still too concerned about whether people would be actually interested in what I’m writing, so I cling to so called safe topics.
When I reread my articles afterwards, I can notice such a big difference in style, in quality. The ones of which I think I have to write them are so forced it’s aweful, there is no joy in them... no soul.
Sometimes, not as often as I would like, I simply write for myself, without wondering whether people will find value in it or not. Those are the ones that are of value to me. And - often to my surprise - people seem to like them.
Value is so subjective, ...
I could write an informative article that will trigger the interest of a lot of people, but which I don’t enjoy to write. Or I could write something that has little useful information, but liberates me and makes me remember how I love writing.

Which one has more value? Hard to say. I guess that depends on the different parties involved.