Article - Branding does not always matter! The case of being older as human!

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Sometimes, we glorify the thinking and the market investigations to identify, reveal and find the branding pattern in society. But what is people do not care of brands?

Branding is something you think about when doing research about it. But is branding relevant in all environments? What if people just care about pleasure, functions and positive experiences. You do not have to search everything with Coca-Cola, although you are drinking. All humans must eat and drink, and we can use whatever what is possible. We should not close our eyes and just look for one or some posssibilities for brands! Instead, we should open our minds and find brands many places in the world. With brands, you get slogans and products, and you also get names, symbols, use of figures and use of colors!

We are putting much efforts into branding research. But what if branding is just an illusion? What is people choose products due to what the products can do for them? What if there is no such thing like uniqueness of brands? What if you and all people and organizations in the world just choose in accordance what you need and what functions the products really have? Many young people are engaged with brands, but when we get older like adults and elder people we do not care at all! What if the markets is just a play trying to influence you? What if people do not always reflect what is going on, but instead take their decisions due to what they feel in their inner soul?

The deepest thing you find in life, is the love! Adults and elder people are engaged with doing experiences in nature and to have a nice place to stay. They are not concerned about market investigations of some kinds, when all possible kinds are available. It is always the creativity and the analysis potential to the investigator that determines what you get in questionnaires and in interviews.

So, it is important to show different firms in advertising inside and outside the media channels, since there is a need for creating awareness among people. In buying behavior, we are many times engaged in attention, interest, desire and action! The most important thing for a football player is to score goals, and in the markets the best thing is selling and buying in addition to all the other conceivable things that can happen! But people buy products not in relation to brands, but some do it and they are a minority, they buy products in relation to what they can do for you!

Hence, each brand in national and in national markets is maybe not so unique you can think about with first glance and with first considerations! You need all things in reality due to the benefits of the products! Therefore, we should not be impressed about anything coming from any university! Many things that are investigated are easy. Otherwise, we should ask people about their buying and none-buying patterns, and find which products that should be placed in which shops and businesses. The market place could be inside and/or outside, and there is an interior and exterior design trying to achieve the owners and the bosses objectives.

Advertising can also get under the seal! There are contexts and none-context to put our messages. But you should do it ways that it creates profitability and competitive advantages in the long run. And real sale and real market shares are measures we put our plans against! We should put the messages in such ways that we sell, and then you get measures of all kinds in selling and in buying behavior!

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Sverre Larsen

Kristiansand, Norway

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