Some things here in europe are more expensive than in yours, but you can't completely compare the prices making a simple fiat rate conversion, because you have to keep in mind , that is have to be compared to average salary... if a middle class month wage is 1000 or 10000 make a lot of difference. so vs. euro and italian prices, yours are lower, but here an average worker keep 1000/1200 euro month, i don't know what takes in Rand in SA.