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RE: How Much Do You Trust Internet Reviews?
Amazon Self Published books are the worst for paid reviews. I never wrote one, but I came across dozens of authors buying reviews in the form of services who specialize in this.
The service sells bundles of reviews for X amount of dollars. For example you can buy a package of 50 for $60 or 100 for $100. Because there are so many people who self publish with Create Space, getting their book noticed is almost impossible. To become visible, they need reviews. To get people to buy the book it must be visible. I see why they do it.
This is good to know, because depending how soon I am ready to publish, within the next year I'm hoping, I will probably be using Create Space or maybe another one. There are several options open to Canadians and I have a book by an author, who has the same editor as I do. She explains the process and our available choices. I do not want to buy reviews, because I want to be honest and organic, but it's good to know that some services might start spamming me for reviews and to know that their not legit and all that. I will encourage readers to write reviews.