ICO Spotlight | World Wi-Fi – Bringing Free Internet To The World And Paying You To Do It
INTRODUCTION
World Wi-Fi believes internet access is a basic human need. Who am I to argue? At this point, I can’t imagine a world without the internet! As such, their mission is to build a free global wi-fi network for those that don’t have the opportunity or means to access the internet.
At a high-level, their concept is easy to comprehend. World Wi-Fi will adopt blockchain technology and build a platform to align the interests of the three main participants (Guest Users, Router Owners, Advertisers) in the internet Wi-FI consumption cycle. Participants on the platform will transact with one another using World Wi-Fi’s cryptocurrency, WETOKEN (WT).
The participant problems and interests are defined in the table:
| Guest User | Lack of internet, unable to afford high costs. | Connects to an open wi-fi hotspot. Views a short advertisement and then will be able to browse the internet. |
| Router Owner | Unused bandwidth, high internet costs. | Provides access to the open wi-fi network and earns cryptocurrency. |
| Advertiser | High advertising costs due to non-transparency, intermediaries, and unsophisticated targeting options. | Utilizes network of private routers to deliver targeted advertisements and pays directly to the router owner. |
Advertisers will be able to target their ads from the collected system data. The system will analyze location, social media profiles, search history, and other parameters required for targeting.
There are a few factors that will affect rewards.
The router owner’s income will depend on how many users use their network along with how many ads are viewed.
The more financially secure the Guest Users are who are on the guest network, the more tokens are issued resulting in a higher value and higher cost ad for the advertisers.
World Wi-Fi estimates that 20 million Wi-Fi members will connect to their global system around three years.
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FINAL THOUGHTS
I can see why this project is getting such high website ICO review ratings. It is a great idea and surprisingly simple concept. Of course, the hard part is the technical piece, where the system development and implementation must be managed. However, after reading their whitepaper I can safely say that they have a well detailed plan. Overall the idea is a winner – on paper.
I bet a lot will depend on the World Wi-Fi team being able to identify high value target location areas that will likely want to use the service. For example, I’m not sure a city population - where internet penetration and free wi-fi hot spots is high - will be as good of an area for to target in comparison to low to middle internet penetration areas. I imagine World Wi-Fi’s network will be ideal for areas where internet penetration service is available but not used due to the demographics of the area (how will can you get to the remote parts of the world if there are no internet service providers in the first place).
World Wi-Fi will have to figure out how to market their product to those areas. I assume World Wi-Fi knows this is true because they have allocated almost 40% towards advertising and marketing campaigns and have dedicated several whitepaper pages towards global individual and household internet usage.
If World Wi-Fi can overcome the awareness challenge then I bet they have a winning idea on their hands. The question is whether they will be able to survive until they reach the point where they are a known brand. I’m certainly interested to track their progress and hold on to a few of their tokens for a long-term investment play.
Their whitepaper is 43 pages long but it’s very visual and a quick read. If you are interested this project I recommend reading their concept in more detail.
In sum, I think this is a great idea to accelerate internet penetration where everyone wins.
REFERENCE LINKS
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I was just in Vancouver and since my SIM card is tied to the US, I wasn't able to use my data. I had to rely on wifi from random restaurants or the hotel I was staying at. I think this would be a useful alternative for similar situations.
Interesting case. Thanks for the comment!
The valuation! This is everything in an ICO
idea, business model, market ..... everything is great, it takes reasonable valuation too, for success of any ICO project... and this project is no exception
Very nice. cryptocurrency post Thank you very much for posting this post and liked the post and comment and share the post so that everyone can see this post and everyone can vote on this post.
Hi - thanks for reading and commenting!
Great blog post! That ico map is cool. Upvoted and Followed.
Awesome - thanks!
So many ICOs right now. This is one is alright but there are better ones out there. The problem is, I don't think adds will pay for the cost and I don't think it can compete with national providers as internet costs are already super cheap in Europe and Asia. Most people don't need internet in random places and already have data packages except for tourists and the odd wanderer. Id rather use wifi at a MacDonald's of coffee shop personally. This token will likely be cheaper after the ICO finishes as they have a long road to profitability and it really isn't a necessary project. But good luck with making the world a better place, I just wouldn't invest my hard earned coins in this one unless I can get a charity tax write-off. For that look into the Stellar foundation, they already have large doners like google.
Thanks for such a detailed comment! We'd also like to add that World Wi-Fi project is built on two existing profitable businesses: AdRenta and Radius Wi-Fi. It means that it's not a common start-up but a well thought and scalable business.
Yeah...I can see that it will take some time to build the network, however I can't see what the harm would be to have an account "ready" for someone to use even if I'm not in a great location where it could be used. Proving that it can be useful in certain areas and tweaking their marketing to target those areas will take time. Nevertheless it's an idea that could work with the right partnerships and assistance.
Huge thank you for a great review of the World Wi-Fi project! Keep up good work!
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