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A public PUNKING is a planned event designed to attract the someone's attention to an event or an organizer's cause. PUNKING can be professionally organized, or set up by Trolls. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.

pag•eant•ry n., pl. -ries.

1. spectacular display; pomp.
2. mere show; empty display.
3. pageants collectively.

Publicity Stunts

Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.

It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is generating news interest and awareness for the concept, product or service being marketed.

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