Pop video timing

I’m working on an 8 minute video edit (yes that’s right, an 8 MINUTE SONG MEDLEY) for an ‘event band’, and I’m pretty happy with the way it’s turned out.

All 8 minutes of it.

It’s hit after hit (after hit) of non-stop pop classics, made for the purpose of showing prospective clients - corporate events, weddings and the like - just how ace they are live. (They are actually brilliant)

For me a 1-3 minute length video is optimum for this kind of promo. Actually 40 seconds is probably the most effective - but if 8 minutes is what they want then who am I to argue?

Here’s a similar style promo video I made back in mid-2018.

This sample video is only 1.09 minutes long, which to me is the right kind of length for passing views from someone who is looking for a band out of the hundreds of bands out there.

Shooting this kind of video is usually reasonably straight forward - it’s all about the planning and setup - get the backdrop, lighting and framing set; then you’re good to go.

On this latest shoot I had 11 people to manage and consider how to shoot everything in the rather minimal amount of time we had.

I’ve never shot an 11 piece band before.
4 singers, 3 man brass section, 1 guitarist, 1 bassist, 1 keyboard player, 1 drummer.

Everyone got pretty much one take unless I spotted a bit we needed to re-do.

They were all real pros though, so that makes a big difference to the performances and the pace of the day.
Minimal mess-ups is a bonus to keep the shoot on track.

I’m also enjoying the unintentional aesthetics of my edit screen (pictured).

It’s like the colour gradient on an 8-bit video game. So neat.

Here’s another I’ve done couple of years back:

Anyway, that’s a bit about my latest job I’ve been on with. I’ll be sure to share the final edit when it’s signed off :)

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