Promoted Posts Analysis From March 1, 2017 to February 28, 2018
Steemit has 4 tabs on it's home page, Trending, New, Hot and Promoted. Hot and Trending are the most popular sections since posts in these tabs normally have higher payouts and greater engagement as compared to New and Promoted sections. The aim of this analysis is to analyze the Promoted section from the month of March, 2017 to February, 2018. This post will include a general analysis of post promotion section like total number of posts, total number of SBDs spent, engagement analysis and then we will find if spending higher number of SBDs gives you higher rewards or not. We will also see how much SBDs authors have spent who got higher rewards on their promoted posts.
Data Collection
All the data was extracted from Steem SQL Database (Paid subscription service held and managed by @arcange). The data was taken from March 1, 2018 to March 31, 2018. SQL query that was used to extract the data was:
SELECT author,
permlink,
title,
created,
children,
total_payout_value,
author_rewards,
promoted
FROM comments
WHERE created BETWEEN '2017-03-01' AND '2018-02-28' AND promoted NOT LIKE '0.000 SBD%'
General Analysis of Post Promotion Section (Rewards & Engagement)
Total Number of Promoted Posts
Total number of posts promoted from March 1, 2017 to February 28, 2018 were 6762 with an average of 564 posts per month. From the above graph, we can see that the total number of posts promoted in the month of August, 2017 were 1701 that is around 25.15% of the total posts promoted from March 1, 2017 to February 28, 2018. Also, the number of posts shared in the month of January, 2018 were 1045 that were almost doubled if compared with the previous month's posts.
Number of SBDs Spent on Promoted Posts
Total number of SBDs spent on promoted posts from March 1, 2017 to February 28, 2018 were around 3090.128. Same as above, authors spent around 953.994 SBDs in the month of August that is 30.87% of the total SBDs spent on promoted posts in these 12 months.
Average SBDs Spent on Each Post
Average SBDs spent on each posts is quite low, on an average, authors spent 0.507 SBDs on each post. However, what I have noticed is that spending more SBDs doesn't always give you higher rewards and this will be analysed further later in this post.
Total Number of Comments
Total number of comments on these promoted posts were 10176 and the average comments per post was 1.5 comments per post which is quite low when compared to the engagement on posts that come in the trending and hot sections of Steemit. Month wise average comments can be seen in the below chart.
Average Comments Per Post
Top 20 Authors In Terms Most SBDs Spent
Top 20 authors in terms of spending the most SBDs had 36.14% share of the total SBDs spent on all the promoted posts in these tweleve months. Total 1116.998 SBDs were spent by these 20 authors. One strange thing I noticed was @coincube spending 862.78 SBDs on one post. I first thought there might be a mistake in Steem SQL Database but on further investigation, I found that this value was actually true. Below, you can see the top 20 authors in terms of most SBDs spent and author rewards.
Author | Total Posts Promoted | SBDs Spent |
---|---|---|
@coincube | 1 | 862.78 |
@elliotmeijer | 2 | 47.327 |
@pvdbincome | 1 | 44 |
@nirgf | 1 | 19 |
@eddiejmc51 | 7 | 16.587 |
@scarlet7 | 1 | 16.01 |
@alifar | 1 | 16 |
@notdaone | 1 | 13.33 |
@ptmikesteem | 3 | 12 |
@lastgreatstand | 2 | 11.54 |
@lykendream | 5 | 11.23 |
@loveherwilds | 5 | 11 |
@markaustin | 2 | 10.31 |
@starke | 5 | 10.12 |
@cecbdo | 1 | 10 |
@generation | 1 | 10 |
@vimeo | 1 | 10 |
@yuz | 1 | 10 |
@nolafairy | 5 | 9.15 |
@jonasmatk | 1 | 9 |
Top 20 Authors In Terms Of Author Rewards
Author | Total Posts Promoted | Author Rewards |
---|---|---|
@educ.leb | 2 | 86.98 |
@oldstone | 1 | 52.405 |
@dynamicgreentk | 1 | 37.246 |
@ruah | 1 | 37.213 |
@dber | 1 | 21.61 |
@spherechain | 1 | 19.218 |
@cnfund | 1 | 17.278 |
@irwanumpal | 3 | 15.757 |
@yoon | 2 | 15.468 |
@johano | 2 | 13.244 |
@soi-green | 7 | 11.623 |
@realrayyan | 1 | 11.488 |
@gunsmithing | 1 | 9.82 |
@robyneggs | 2 | 9.292 |
@markaustin | 2 | 9.272 |
@lapstjup | 1 | 8.86 |
@rye05 | 1 | 8.398 |
@trangpu | 6 | 8.382 |
@socialmedia | 2 | 8.249 |
@beeskee | 2 | 8.175 |
Top 20 Posts In Terms Of Most SBDs Spent
As I mentioned above, spending higher SBDs doesn't promise you higher rewards when your content isn't unique and creative. The author reward of top posts in terms of most SBDs spent was actually 0, means none of the authors were able to earn a single penny on spending spending their SBDs. On further investigation, I actually noticed that most of these posts were flagged due to the spammy and harmful content they wanted to promote.
Author | Post Title | Author Rewards | SBDs Spent |
---|---|---|---|
@coincube | MyNeoWallet.io Online Web Wallet for NEO / GAS! | 0 | 862.78 |
@pvdbincome | 100 DOGE for FREE from me ! Just try out FLEEX and even get a 100GH for FREE | 0 | 44 |
@elliotmeijer | 💥 [Exchange overview #1] What is KuCoin? | Could KuCoin become a top 10 exchange? | 0 | 27.327 |
@elliotmeijer | 📖 [Coin overview #1] What is KuCoin (KCS) | Worth investing? | 0 | 20 |
@nirgf | Why Do People Cheat? | 0 | 19 |
@scarlet7 | The Game Changer LAToken ( LAT ) LIVE VIDEO CHAT WITH THE FOUNDER TODAY!!!! - Former CEO of Myspace joins the team..... Meshing Digital and Real Assets - Truly the Next Gen of Tokenization! | 0 | 16.01 |
@alifar | Top 5 Crypto Trading Apps for iPhone and iPad | 0 | 16 |
@notdaone | How to get passive income? | 0 | 13.333 |
@cecbdo | The Case for "BEICash", a Steemit Based Community Token | 0 | 10 |
@generation | EOS, STRATIS, and ETHEREUM; What are the major difference? Which one is the best? | 0 | 10 |
@vimeo | Project Green house (In time-lapse) | 0 | 10 |
@lastgreatstand | Tact Bivvvy 4.07oz 2.0 Survival Sleeping Bag | 0 | 10 |
@yuz | Asch (XAS) - A decentralized application platform based on side-chain technology - On a new exchange on 11/02/17 | 0 | 10 |
@jonasmatk | Aigang Launches First Demo of its Blockchain Protocol — Real-world use case of Smart Contracts? | 0 | 9 |
@zonpower | Hidden Power | 0 | 7.942 |
@tattooedhands | #suicide: like, comment and subscribe | 0 | 7.355 |
@the-ego-is-you | ☞ Get Your Post Resteemed! - We're Starting a New Tag. 😎 Payout Declined, so You Can Upvote and Spread This Message ✌ | 0 | 6.231 |
@suranel | VOZEX - Cloud Mining Investment | 0 | 6.01 |
@kineticcuts | Big Mouth Billy Bass - Short Film, Comedy/Horror | 0 | 6 |
@scriptkid | Tor as a SOCKS5 proxy in your C++ applications with socks5-cpp | 0 | 6 |
Top 20 Posts In Terms Of Author Rewards
@educ.leb by spending 0.041 SBDs was actually able to earn 86.98 author rewards on his post. Though we can't assume that this payout is just because of the promoted section but you can see the same behavior on other 19 posts as well where authors spent little amount of SBDs and were able to get some decent payouts.
Author | Post Title | Author Rewards | SBDs Spent |
---|---|---|---|
@educ.leb | All Goals • Manchester City has very logically imposed against Arsenal (3-0) in the League Cup final this Sunday. Josep Guardiola won his first title on an English bench. | 86.98 | 0.041 |
@oldstone | 과거를 대하는 태도, 베트남과 한국의 경우 | 52.405 | 0.2 |
@dynamicgreentk | Homemade probiotics aka lactic acid bacteria | 37.246 | 0.5 |
@ruah | Added 15 bots for the utopian-io.js | 37.213 | 0.05 |
@dber | Nerds - Teaching Children To Eat Other People's Happiness | 21.61 | 0.05 |
@spherechain | Episode 17: 2018 is the Year of the Dtubers | 19.218 | 1 |
@cnfund | 【AFTER CREATION】(Chapter 144)(Chinese Original Fantasy Novel)/【创世之后】(第144章 聚气之法(上))(原创玄幻小说) | 17.278 | 0.002 |
@irwanumpal | Home Solutions That Endure In Hurricanes | 15.757 | 0.916 |
@yoon | 뜨거운 감자, 4차 산업혁명 | 14.392 | 0.05 |
@johano | My little hurt friend and Trident | 12.916 | 1 |
@realrayyan | Monday's color challenge (red): red shoots decorative plants in front of my house. | 11.488 | 0.001 |
@gunsmithing | Pt. 5 DIY restoration vintage 22 HVLP finish and re-assembly | 9.82 | 0.001 |
@lapstjup | The Monkey Kid | 8.86 | 1 |
@rye05 | Metal Slug 2 - Arcade Review - The Old School Way | 8.398 | 0.001 |
@trangpu | League of Legends - Game Info - All Star 2017 GPL lol#5 | 8.382 | 0.001 |
@socialmedia | Belated Introduction to Steemit | 8.249 | 0.356 |
@munia | unforgatable moments | 8.139 | 1 |
@markaustin | original improvisational composition entitled Live Jam #5 | 7.742 | 5.1 |
@beeskee | Software Inc Alpha 9 - Episode 1 - A new start | 7.319 | 2 |
@soi-green | 12月5日、東京株式市場とドル円相場 | 7.059 | 0.001 |
Hey @ghulammujtaba
We're already looking forward to your next contribution!
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Hi @ghulammujtaba, the promoted section is an interesting topic! The central question is whether or not it is "worth" to burn SBD for promotion. Answering that is not easy, as you might have noticed as well. It would have been nice to see a bit more context on how the metrics of the promoted posts related to all others. At least until end of last year there was also a (a chance for a?) vote from @promoted when promoting posts.
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[utopian-moderator]
I agree!
Okay, I didn't know that there was a @promoted account as well that upvoted posts in the promotion tab, otherwise I would have included it.
Thanks for this thoughtful comment and guidance.