Sure. The idea was to differentiate feedback from judgement. Most of my own moderation work is in the Blog category, where the post is the thing itself. But in Visibility, where I also help out with moderation, the ad is the thing that gets most of the feedback. That said, the post itself is always part of what we're giving feedback on. You can have an amazing project, but if you don't explain what you're doing in the post, it becomes harder to give feedback.