This post made me lol, it's some good writing. I agree with the underlying point, too: it seems like super naive business practice to essentially give away equity in your company to people who already have platforms elsewhere before they have done any work. That's the exact opposite of how incentives are supposed to work. And, if raining cash on big names is supposed to bring in new users, then so far it's failing. You hit the law of diminishing returns pretty damn quick by just adding the next crypto-currency celebrity, since there's a huge overlap in their fan bases already.