Need start getting ready for 'Let's Stay' as phase 2! Looking forward to it, I did write some trip advisor reviews years ago, but then realised I was doing all the work and TripAdvisor were reaping the profits. I watching something a couple months ago about a guy who was a professional ( for hire) review writer for them. He decided to see how far he could take it by writing reviews for a restaurant called the shed. It's amazing how you can take it to the top with no credible product; have a read if you haven't come across it before http://www.independent.co.uk/life-style/food-and-drink/the-shed-at-dulwich-was-london-s-top-rated-restaurant-just-one-problem-it-didn-t-exist-a8107791.html. The advantage of Let's Eat is there is no motivation to cheat or at least everyone is equally motivated, so no one gains advantage.
I do have a friend who is head chef at a two star Michelin restaurant in England. They occasionally get low ratings from people who write reviews that start off, "I have never been to this restaurant, but it is a completely pretentious place", some people!!