Bro its totally good place for tourists, I read somewhere few days ago that Pakistan is most attractive place for tourists from all over the world in year 2018.
Other than that that news when I was on my 10 days tour I met swiss couple when I was hiking to Fairy meadows, basecamp of Nanga Parbat Mountain, (World's 9th highest peak also located here).
I met another family of Australians(husband, wife 2 kids) and they were doing shopping from local shops.
i've seen these foriegners myself on my tour but according to our international embassy we have 1.75 million foreigners (2014-2016) came here to explore nature. and its almost doubled in 2017.