Universal Connection, all the way, every day, I say!

Heck, I'd even suggest that those dumb ads following us around are examples of universal connection where we just happen to be able to see the mundane mechanics which drive them.

And maybe that's even a useful idea. -The mundane quality of a FB ad matches the crudity of its source and intent. If it reaches us through crude means, it probably has some gunk riding along on it.

It's the non-linear stuff which Google can't touch that is cause for pause and real interest; just the fact we notice indicates that we're touching a level of awareness we might otherwise be blind to. It means we've been successful to some degree at scraping the crud out of our eyes.

That kind of awareness is powerful. It can save your life, man!