In all fairness, the Kartrashian Klan got tons of media press by all the tabloids & they have their own shows on the Eeek! Network.

But you're spot on. What's the incentive a consumer has to buy a giant overpriced brand's product, when they can shop online, compare prices, reviews, & even get more personalized service. Just try & get personalized service at all the big brands stores...it's definitely hit & miss! Usually it feels more like a high pressure hurry up & gimme yo $money situation.