You are viewing a single comment's thread from:
RE: Ep.4📲 The Media Revolution - Effect On Brands
I definietly agree with you here, it's amazing how much influence one can gain by building a strong personal brand. I think we are seeing this grassroots effect happen more and more these days.
In my opinion, many of the high end fashion brands are doing a fine job keeping up with the digital revolution. Some of the campaigns released in the past few years utilizing many pop culture icons have been very successful, bringing these brands to places they normally wouldn't be seen.
I never paid attention to some of these brands until they started using hip hop artists more frequently in their marketing, for example
ASAP Rocky for DIOR
It's definitely an interesting topic in an ever changing market!
That's great additional information and I think I will do a separate post about that exactly, the brands that are keeping up with it and going after it VS. those who are on a downward spiral. It's true there are brands, Puma comes to my mind who are doing exactly that. Influencer Marketing is the key to dominance right now.
Yes influencer marketing is huge .
Puma (Rihanna), Reebok (Kendrick), Adidas (Kanye, Pusha T, Pharrell etc), Jordan (Drake, Khaled etc)...
The list goes on! And this is just the hip hop angle!