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RE: Ep.4📲 The Media Revolution - Effect On Brands
It makes sense in a lot of ways but personally I don't like to buy clothes or shoes online usually. The luxury market is an interesting one for sure. Creating that demand and desire for the product but limiting the supply and the outlets as to where it can be obtained.
That is becoming harder and harder for these brands to control because there is a huge resell market online of luxury brands which effects sales in the luxury retail outlets.