Hello, I apologize for delayed reply. That is the food.. the colourful items are all cakes. They can be eaten.

These colourful sets and the others too are all food. They can all be eaten. Most of them are Nyonya (a local culture) cakes and some are pastries. Thats why the shop name is also Baba Charlie Nyonya Cakes.

https://honestcooking.com/steamed-layer-cake-snack-recipe/

Here's a website you can read about the layer cake (the colourful cakes in the picture)

Here are other blogs about the shop:

http://www.vkeong.com/eat/baba-charlie-nyonya-cake-jalan-tengkera-melaka/

https://messywitchen.com/dining/malaysia/melaka/yummy-nyonya-kuih-cakes-baba-charlie/

Sorry but I still don't understand why my post is being hidden although I posted plenty of the food photos including at the end where I am holding a bag full of them.