Pros:

1. Tachain is leading the way for advertising and transportation on the blockchain and has done a great job in launching its MVP in appstore. I'm excited about the possibilities that inclusion of AI will bring.
2. Great effort and push on the marketing and promotional activities, which is helping spread the word about the project, thereby attracting consumers and supporters. Very active team on social media.

Cons:

1. Tachain needs to determine how to onboard users new to blockchain and cryptos, and whether they will we willing to adopt and use the token.
2. Does tachain have the resources and plan to compete with big players if they get into the blockcahin space like Uber, Facebook, etc who can be competing with tachain in the advertising and transportation domain.