STRYKZ: THE TOKEN FOR ALL FOOTBALL FANS

Introduction
Presently, there are over 3.5 billion footballs fans all over the world and a huge amount of these fans are truly passionate about their preferred sport and are asking for much more interactivity with their teams. These days, just watching the game doesn’t seem to be enough because fans want to engage directly and put their understanding of the world’s game to the test. Stryking focuses on the interaction and monetization of sports fan by merging genuine and computer-generated world to create authentic interaction chances for fans, stars and brands. Stryking runs the inventive fantasy sports platform Football-Stars, an exhilarating and expanded gaming experience. Fans get the opportunity to become manager; they arrange their own dream teams of actual players and contest against other fans in the league and daily challenges. The results are calculated based on actual player’s real-life performance data direct from actual leagues.
Fantasy sports platform centrally offersnumerous fantasy leagues and competitions for users to choose from. The operators define the content, the winning conditions and the costs for users to partake. Stryking will also give fans the chance to not only be a part of pre-defined games but we want to give them access to tools and the liberty to develop their own fantasy sports content and competition. Stryking’s fantasy sports platform is aimed atproviding hundreds of millions of fans the most immersive and interactive experience to manage teams, play against peers in daily challenges and get rewarded with special fan experiences. Nothing beats the passion supporters feel for their sport and our fantasy sports solution turns this passion into online engagement.

STRYKZ

The Football-Stars platform presentlyoperates with a free-to-play monetization model and the STRYKZ token will be presented next to the existing virtual (noncrypto) currency Coins and the loyalty points Stars. Any use of the STRYKZ token on the Football-Stars platform needs prior registration of a user account and is subject to the terms of use for such an account, which in relation to STRYKZ token and features will be specified at a later date.STRYKZ token which will be delivered and presented by Stryking, is a smart-contract based on the Ethereum ERC-20 qualifications. The STRYKZ token will allow protected end-to-end traceable in-game transactions and prize system in the Football-Stars platform.
STRYKZ is designed to be distributed through different activities with a vivid determination to swiftly produce extraordinary levels of interest in and participation on the platform. The previous supply of the token will be restricted in agreement with the qualifications of this whitepaper, forthcoming distribution of the present tokens will be severely monitored and implemented with the clear purpose of expanding the user base and escalating the activity of present token holders. Active users, developers, business consultants and other contributors will be able to sign up to the STRYKZ rewards program, allowing them to be a part of the future development of the STRYKZ universe of products and services. For example, we imagine the following ways of using and attaining STRYKZ:
 early access to new features
 access to VIP-Club (access to unique virtual fan items, “money can’t buy” merchandise, early access to new features)
 access to exclusive content
 access to user-generated challenges
 Coin packages in flash sales
 Follow the best feature
The long-term goal is to create the STRYKZ token as the premier in-game token for fantasy sports games and the token which permits access to exhilarating fan experiences with various partners around the world. The objective is to accomplish this through an orderly process and marketing strategy where the already very fruitful, Football-Stars platform acts as a proof-of-concept.Also, STRYKZ will not be refundable.

Our business: Time to Scale-up

On the web, Football-Stars is live and playable and is also available on native apps on iOS and android. Our focus for the coming season is to grow by getting strong partners nationally and internationally. We are meeting with partners who already have access to football loving audience like media houses, community platforms, leagues etc. We signed a strategic partnership with kicker which is the largest football magazine in Germany with more than 7 million monthly users on their digital channel in May of 2017. “Football-Stars powered by kicker” was launched for the 2017/2018 season and was promoted within the kicker network throughout the season to bring new users to play the game.Active users show robustcommitment to the game with an average of more than 2 logins per user per day and more than 250 page impressions generated per user per month in average. We anticipate continuous user growth in the German speaking community based on the kicker partnership and we are aiming to repeat this kind of partnership in international markets as well.
A subsequent partnership has been launched with the German digital pay-tv station sportdigital.tv, which broadcasts football matches of 10 various international leagues. “sportdigital Stars – The Football Challenge” permits fans to play a specially designed version of Football-Stars with daily challengessportdigital’s licensed football leagues, such as the Chinese Super League, Japanese J1 League, South American Copa Libertadores or Dutch Eredivisie. We are also in discussion with various Bundesliga clubs, leagues and rights holders as well as more national and international media houses and football communities

Introduction to Fantasy Sports
An estimated 59.3 million users play fantasy sports games online in the US and Canada even though the market might be more there because sports betting is illegal. They are a kind of online game in which users bring together virtual teams of actual players of a professional sport. These teams get to compete against other users teams based on the statistical performance of the players in real-life matches. Initially, fantasy sports games were played for a whole season which means users get to join private or public leagues at the start of the season and then play against each other throughout the entire season. The users need to take care of their team and respond to news about injured or unfit players. The results of each match day are added up and provide a total result for the whole season.
The game has a solid seasonal effect in the sense that once the season has started, it gradually gets more difficult to draw new users to the game and if the users are not successful, they tend to quit the game. Hence, there is a peak in the amount of users at the start of the season before the number of active users drops just before the season ends. Putting this into consideration, a new subgenre of fantasy sports products was created which is the daily fantasy sports game. In lieu of playing for the entire season, users can assemble line-ups for single matches or a whole matchday. When choosing the line-ups, users have to satisfy certain restrictions, like meeting a total market value budget or a maximum number of players from a certain team.Due toquicker paced gameplay and shorter reward cycle, retaining and engagement values are extraordinary and the seasonal effects are way lesser. The users can engage with the platform on their own pace and relish playing a match and then break again for a week or two, without the pressure of having to precisely update the teams constantly.

Our Project: Football-Stars

Football-Stars which is more exciting than ordinary management games and more challenging than sports betting is putting football fans in the virtual coach seat.Football-Stars which is divided into two modes – Challenge Mode and Manager Mode, offers fans their hearts desire. A Challenge is basically a contest in which users put together a team of real football players contending in a single or multiple real matches.Theteam has to abide by some limitations and accomplish a particular objective like most passes in a match. Users can challenges everyday based on all European top football leagues including Champions League, Europa League and national team matches. STRYKZ is part of the selected group of platforms to have secured an authorized license from the German Bundesliga which permits us to make use of all player pictures and club logo which in turn creates more realistic gameplay experience. With an electrifying meta-game, Football-Stars is capable of entertaining users in the long-run. Irrespective of whether they lose or win a Challenge, users will receive experience points and climb up the leveling system.
The free-to-play monetization and preservation model makes Football-Stars stand out in the everyday fantasy sports world. The free-to-play business model gives players entry to the game even if they don’t pay but for them to use some premium functionalities or premium content, they need to pay little amounts. By completing various activities like winning the daily free challenge, players receive the in-game currency “Coins”. With this Coin, they can partake in challenges from which they not only can acquire Coins but also can get the loyalty points “Stars”. These Stars can be swapped for real-life fan merchandise and other gadgets inside the in-game shop.The present business model is based on four different revenue streams:
 In-game purchases: users purchase Coin packages for in-game use or unlock a premium account.
 In-game advertising: lively display advertising in web and mobile for non-premium users only.
 In-game sponsoring: tailor-made in-game sponsoring campaigns for brands and sponsors who are active in the real-life football space as well.
 B2B fees: license or monthly operations fees from B2B/white label partners.
In a few years to come, we plan to bring user-generated challenges which will enable users to use the STRYKZ tokens to compete against each other. Since this feature might be considered gambling in some regions, we will take a comprehensive look at the regulatory framework in every new market we want to enter so that if this monetization mechanic is considered to be gambling, we will either release a version of the product without this feature or we will provide a version of the product as a PaaS with a B2B partner who owns a respective license.

Markets & Sports

Football is by far the most popular sport all over the world. It has over 3.5 billion fans and is able to generate unbelievable emotions, passion and fan engagement. Football has a large universal fan base spanning from the Far East e.g. Japan to the West e.g. USA, but nowhere in the world is football more popular than in Europe. While the fantasy sports game providers for American sports like American Football, Baseball or Basketball are already massiveplayers in the North American market, the European market is still immature. An estimated 59.3 million people in 2017 played fantasy sports in the USA and Canada but there is no big fantasy sports operator for European football so far.
The European market is at apremature stage of development while the Asian market has just started to open up. There are more sports which are not yet addressed by fantasy sports games, all with bigger fan bases than American sports. The second most popular sport after football is cricket with about 2.5 billion fans generally. Furthermore, tennis, golf, rugby and Formula 1 have huge fan bases around the world to name just a few. While American sports are featured heavily in fantasy sports games, European football as the biggest sport worldwide is currently underdeveloped. There are a lot of global markets and leagues that we aim to add to the Football-Stars platform in the future.

UGC 1: User Generated Challenges

In the UGC users compete in Challenges in the Daily Fantasy Mode of Football-Stars. Basically, a Challenge is competition where users assemble a team of real football players competing in a single real match or multiple real matches. The team has to abide by some rules and reach a certain goal. For now, Challenges are all created by Stryking although some are automatically created while some are setup manually in Stryking’s proprietary Challenge creation tool but this will be changed in the future giving users the freedom to setup exactly the Challenges they would like to play.With this new feature they will no longer rely on Stryking to create Challenges they want to play and most importantly, users can earn STRYKZ. Users will be rewarded based on the engagement level they have with Challenges. The level of the engagement is measured by the amount of users who take part in these user generated Challenges which means the higher the number of participants, the higher the reward.

UGC 2: User Generated Contents
Football is no longer considered to be just a sport, but a different world entirely. There are so many websites, newspapers, TV and streaming channels, apps and other media dedicated to just football. Fans from across world love to get the hottest news, stories and statistics about their favorite leagues, clubs and players. The better-informed users are, the better their performance will be in the Challenges. Since we only have theability to produce anincomplete amount of football content internally, we will open up the platform for user generated content. Not only can they create Challenges, they can also add their own content to the platform and will be rewarded with STRYKZ for this. Beginning with easy things like reporting the wrong injury condition of a player up to creating their own articles or reporting match data, the user has different ways of participating in this.
At this point in time, there is no routine update to get the injury condition of all the football players in the competitions that are included in Football-Stars. Each league with 20 teams has about 600 players making itdifficult to keep track of a player’s fitness. If users spot a player with a wrong status, they can report that to Stryking, post the source (URL) and will be rewarded with STRYKZ if the reporting turns out to be accurate. A certain level must be reached by users before they can be permitted to report the wrong status of a player. In a case where the status is reported several times by different users, the reward will be shared between the users. But users who abuse the feature will be banned. Football-Stars will be more up-to-date when the users report wrong statuses. This enhances the experience for all users because they will not have injured players in the line-up or miss fit-again players. For many fans, it will be entertaining to justlook for players with wrong statuses and be rewarded for their contribution.

Live Scoring

The most interesting way to watch a live match is to have the Football-Stars app open so you can watch your Challenge scores go up and down. Sometimes the excitement of the Challenges is even way more greater than the excitement of the live match. Users will get direct feedback concerning a players detailed performance stats which will certainly bring emotions to live games. Not only can they see their team’s performance but they can also see how they perform compared to other users in the same Challenge. As an alternative to having aconventional display campaign, there are more advanced tools to generate users for Football-Stars. We will reward users who promote Football-Stars to their peer group in their channels with STRYKZ.

STRYKZ - The Sports Fan Token

STRYKZ is designed with a long-term view to becoming the regular token for fantasy sports and fan engagement platforms. Being an essential part of the Stryking platform backend, we plan that the STRYKZ token should be utilized and disseminated on all PaaS, white-label or partial platform application created and controlled by partners. We anticipate that this will finally facilitate fast growth in dissemination and circulation of the STRYKZ token which should drive market adaptation and approval of the token, even on applications not based definitely on the Stryking PaaS.In order to augment growth and for the market to approve our token, we may need to approach other fantasy sports platforms, online fan shops, clubs and other fan engagement products to let them integrate and accept STRYKZ in their shops. The two main scenarios for integrating STRYKZ are:
 The partner accepts STRYKZ for buying or using products or services in their shop or game.
 The partner offers one or several products based on the Stryking PaaS.
Both scenarios can possibly bring fresh users and extrareturns for the partner. In bothscenarios, the partners will be promoted in Football-Stars to create demand for the partner’s services and products as well as sending users to them, thus augmenting their user base, awareness and income. Furthermore, we intend to create incentives for partners to include and receive STRYKZ as a means of exchange on their platform.In the second scenario, we may likely create a funnel for the partner. This can be done by applying a partial platform product into their digital channels. They may then entice new users to their Stryking partial platform game and then upsell them to their actual service. In both scenarios, we aim to motivate users with bonuses for signing up, being active or spending STRYKZ on third-party platforms.

STRYKZ Developer Program
Using the Stryking Developer Program we will bring together a precise system for open source developers and other competent partakers to take part in the development process ofFootball-Stars and Stryking PaaS. The developers have to sign-up for the program and will be permitted by Stryking.STRYKZ will be awarded for the contribution of an excellent source code to the project.By providing the developer program, we will largelydecrease the time it takes to develop new features and improve the platform.

Stryking will outline tasks that could be advanced by outside developers and at the same time the community can recommend improvements to Football-Stars and be put into the development roadmap. These tasks might be a minor feature, a method, a formula, game improvements, etc. The reward is split into two parts: the first part is for creating the feature, the second part for the quality of the code.When a task is done, the source code will be uploaded to a Github and will be tested by our development team. If the submitted source code isn’t good enough, it will be rejected and no reward will be given out.A community rating system will be used to transfer an idea about the quality of code that can be anticipated of the developers.

STRYKZ token economics

The STRYKZ token economics will mostly be driven by:
 Users gaining and spending tokens to set up their own challenges.
 Users obtaining and spending tokens to buy in-game features and bonuses.
 Users being rewarded tokens for creating challenges and contributing content.
 Users attracting new users to Football-Stars or any Stryking PaaS or white-label game.
 Users taking part in the development program.
One of the main drivers will be the token-based Challenges, in which members of Football-Stars can play against each other.

Token distribution

In the Token Sale Event, the distribution of STRYKZ issued will be as follows:
 40% of the tokens will be issued in total in the private pre-sale and the public Token Sale Event. The number of tokens available for purchase in the public Token Sale Event will be broadcasted justbefore the start of it.
 15% will be used for additional external development, marketing, partnerships and PR for the project.
 10% will be used to initiate the user reward programs which will later be funded by ongoing revenues.
 20% will be put into a reserve. It is intended to be used responsibly for further development and stability of the Football-Stars ecosystem.
 15% will be distributed among founders, team and shareholders. The proceeds are locked up for six months and afterwards 1/30 of the tokens can be sold per month with a daily limit of 10% of the monthly contingency.
Not all STRYKZ available to the public will be sold; the remaining STRYKZ will be put into cold storage. In the first year, 33% can be used for partners, community, etc., another 33% in the second year, the remainder after two years from the end of the Token Sale Event.

Bonus Scheme

The condition for implementing the Token Sale Event and the application of contributors’ bonuses hinges on the time of the contribution and the amount of earnings gottenin the project. To inspire contributors to make pre-sale commitments, Stryking will give out a quantity of STRYKZ tokens to them as a bonus in addition to the quantity they commit to buy. In the private pre-sale, these bonuses might range from 25% and go up to 30% of the contribution amount.
Fund Allocation
The income gained by Strykingusing the Token Sale Event will be used to further improve the platform and fund the global roll-out of Football-Stars with the aim of creating a leading destination for football fans. Stryking plans to use the profits acquired through this Token Sale Event to finance the further growth of the platform and also the growth of the community - and with these revenues as well the demand for STRYKZ.

Conclusion

At STRYKZ our vision is to bring sports fans as close to the real action as they can get.Our aim is to introduce STRYKZ to further improve the user experience on our platform and to create a treasured utility token for sports fans around the world in the long run. While most other daily fantasy platforms depend ona cash-in cash-out model, Stryking has deliberately taken another approach. With the free-to-play economy, the entry barrier to start a first Challenge is much lower than in real money games. It also gives us the opportunity to work with strategic partners like media outlets, football clubs, leagues and federations, many of whom are not open to partnerships with firms who have a real money background because of regulatory restrictions. STRYKZ will make the economy of Football-Stars even more interesting. By adding STRYKZ as a new instrument, Football-Stars will still follow the free-to-play model because users will not be obliged to buy in order to play Challenges.

FOR MORE INFORMATION, PLEASE VISIT THE LINKS BELOW:
• Website ; https://www.strykz.io/
• Telegram ; https://t.me/joinchat/HQP1AhLpDJA3XLRWpcvagg
• Facebook ; https://www.facebook.com/Strykz.io/
• Twitter ; https://twitter.com/STRYKZ_Official
• Whitepaper ; https://s3.eu-central-1.amazonaws.com/strykz-ico/STRYKZ_Whitepaper.pdf
• Medium ; https://medium.com/strykz
• Reddit ; https://www.reddit.com/r/Strykz/
• Youtube ; https://www.youtube.com/channel/UC6UqYp1NDQ25eXeNC1G_cDg
Author ; Delightme
Profile link ; https://bitcointalk.org/index.php?action=profile;u=1860734
ETH address ; 0xd66AEB32AF87071Ee3904E2Ff12e2D71015E3760