Thank you for the timely reminder @drakos. Sometimes it does feel tempting too just churn out a post for the sake of churning.

I like how you summarized it:

• Write something you are passionate about. If you write with passion, the reader can tell. They can feel it.
• Keep the reader in mind. Churn out something that is useful to the reader. With passion, you will attract an audience.
• Mix it up. The number one reason why people go onto social media is to cure boredom. So write with interest and gusto. Be creative!