Any time something new is introduced, you need a technical sounding brand name for the magic that makes it different from what the consumer has been using.

Remember this from the movie Grease?

Well this car could be systematic
Hydromatic
Ultramatic
Why it could be Greased Lightning! (Greased lightning!)

We'll get some overhead lifters and some four barrel quads
Oh yeah
(Keep talking, whoa, keep talking)
A fuel injection cutoff and chrome plated rods oh yeah
(I'll get the money, I'll kill to get the money)
With a four speed on the floor, they'll be waiting at the door
You know that ain't no shit, we'll be getting lots of tit
In Greased Lightning

[Chorus]
Go Greased Lightning, you're burning up the quarter mile
(Greased Lightning, go Greased Lightning!)
Go Greased Lightning, you're coasting through the heat lap trial
(Greased Lighting, go Greased Lightning)
You are supreme, the chicks'll cream for Greased Lightning

Yeah. Greased Lightning. It's like that.